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BOARDWALK BUSINESS VENTURES

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by

angelica bayona

on 31 March 2017

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Transcript of BOARDWALK BUSINESS VENTURES

Short Term (for the next fiscal year)

• To create BRAND awareness not just around Metro Manila, but also around the country
• Enhance web presence and expand social networking


Medium Term (2-3 years)

• To attain customer satisfaction
• To increase Market awareness by 10%
• To increase total revenue by 6%
• Increase market share 7%

Long Term (4-5 years)

• To at least maintain customer satisfaction level
• To be able to persuade milliennial to buy products in boardwalk
• To be considered as one of the top choice when it comes to leading direct selling company in the Philippines.
• Establish relationship with millenials

✳✱*
add logo
here
Population

Market Share
SWOT
BOARDWALK BUSINESS
VENTURES
Strategy Paper on
Acquiring Millenials
25 years
89 BRANCHES
Best-managed networking company
Affordable and trendsetting fashion
OBJECTIVES
rappler ph
DEMOGRAPHICS
P
rimary
Millennials

(Born bet. 1982-2004)
13- 35 years old
-College students
-High school students
-Working student
-Employees
-Young parents

Psychographics

Fashion clothes
Busy Person
Saving Money


GEOGRAPHIC
Philippines
NCR
Urban
-University Belt
-Schools
-Near by houses
-Work Place
BEHAVIORAL
High interest in quality fashion clothes
Craves a true, authentic, personalized accessories ,shoes, and clothing line
Dependent/independent



• No advertising
• Some people don’t know about Boardwalk
• Limited coverage
• Limited contact agents
• Delivery status
• Design of clothes not in trend
• Can’t see actual product

BILLBOARDS
Problems to solve
Makati Ayala
Morayta
Ortigas
TRANSIT ADS
MRT/LRT
BACK ADS HEAD REST
TAXI
WAITING SHEDS
SOCIAL MEDIA ADS
YOUTUBE
D
E
S
I
G
N
Lets go mobile!
• Conference/Event Displays
• Print Advertisements
• User profile - A vendor at a conference places a QR code on their display booth so that attendees can conveniently scan and save the vendor’s information as they meet
• Promotional discount in Boardwalk magazine
•Brochures, Posters and Flyers A promotional poster for a teaser or commercial contains a QR Code with a link to a video of the trailer and form to opt-in to notifications .
• A retail store displays a QR Code next to in-store products to view product demonstrations and reviews of products in the magazine of physical store.
USES OF QR CODE:
DELIVERY STATUS
QR DISCOUNT
New Product
List of Merchant place (number, name, place)
EVENTS AND ACTIVITES
67 449 672.00 php ADS
2,100,000.00 php Activities


69 599 672.00 php
Cost of investment

Mr. and Ms. Boardwalk
Mall Fashion Show
Bloggers night
Fashion booth
FHM Partnership /Sponsor
Online contest make up (jcat)
Hashtag Ronnie date
Summer time!
BACK TO SCHOOL
STORY BOARD #1 MOTHER AND CHILD
STORY BOARD #2 FASHION FLASH

--
TOP 3
I
N
F
L
UEN
CE
RS
*As ranked by priority by survey respondents. Percentages are based vs. total population
OLD
DESIGNS
Full transcript