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Robert Griffin

on 6 February 2014

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Transcript of Brainstorming

Brainstorming is a group or individual creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its member(s)
Four Rules
1.Focus on quantity:
2.Withhold criticism:
3.Welcome unusual ideas:
4.Combine and improve ideas:
Concentrate on what you’re brainstorming about. Try to get everything else off your mind and focus on the subject at hand.
Don’t criticise or judge your own ideas internally. If you do, you’ll start hesitating and being too careful.
Believe in and use your own experiences as a springboard for ideas. Each person has all the experiences he or she needs for brainstorming
Take creative risks; think in terms of no limits
Epiphany's are rare
Your first idea is very unlikely to be your best
Generating ideas is enjoyable, the trick is to channel your energy in the right direction
Be more concerned with quantity than quality
Don't appraise ideas as they come instead use them as a springboard to reach other ideas.
At the conceptual stage risks are low, don't be afraid to express bold ideas, encourage others to do the same.
Remove fear of failure or embarassment
Start with a pen and paper, low barrier to entry, lets you capture and revise ideas more quickly than a digital tool.
Create your groups of four.
Look at the project brief in my folder.
Start Brainstorming!
Read up on the area of interest to you. See what others are doing.
What could you add to this or do better?
Full transcript