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Advertising and Marketing Effects on MacBook PRO

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by

Marie Quiambao

on 24 September 2012

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Transcript of Advertising and Marketing Effects on MacBook PRO

MacBook PRO Advertisement Examples : VIDEO AD PICTURE ADs (flyers) CITATION: bhphotovideo, . MacBook Pro Notebook Computer. 2012. Web. <http://www.bhphotovideo.com/c/product/871865-REG/Apple_MD101LL_A_13_MacBook_Pro_Notebook.html>. macbooknews.in, . macbooknews. 2012. Web. <http://macbooknews.in/macbook-pro-ad.asp>. Through video and picture ads. The advertisment talks about the new and improved features of MacBook PRO. Everyone especially teenagers. Technology built a huge importance in America's society, so by having many recources for the production of this laptop it resulted to the products' success. Name of company: Apple Goals: To be able to contunue innovating their products so as to maintain their label's reputation and to give a proper respond to the support of their buyers/consumers by creating a new laptop model that intoduces ADVANCE features yet affordable. Fads that contributed to its success: It was its slim figure (0.71 inch), versatility, prolonged battery life, and speed. Product: Laptop
Make/Model: MacBook PRO Core (MD101ll/a)
Company that sells the product: Apple
SALES FIGURES: $ 17M
YEAR OF SALES FIGURES: 2012 PRODUCT SALES FIGURES *Based on a recently released data of Apple, customer reviews, and articles.* engadget, , and Melanson Donald . Apple's Q3 hardware sales by the numbers: 17 million iPads, 26 million iPhones, 4 million Macs. 2012. Web. <http://www.engadget.com/2012/07/24/apple-q3-2012-hardware-sales-numbers/>. consumerreports.org, . Apple MacBook Pro 13-inch MD101LL/A. 2012. Web. propertymentorgroup, , and BURROUGHS JASON . Apple Inc (NASDAQ:AAPL) Set To Mark A Record Breaking July-September Span With 5.1M Mac Sales, Analyst Says How was the product advertised? Who was the target consumer? How did the economy affect the sales of the product? Advertising and Marketing Effects on Technology http://barefigur.es/, . Apple's Quarterly Results Virtualized. 2012. Web. <http://barefigur.es/>. > Mac sales have been declining since the start of June, but then it jumped in the April-June period and now it's up to a 5.1 M sales.
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