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loreal SM

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Saleha Shafi

on 26 May 2013

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Transcript of loreal SM

HISTORY L’Oreal began its business in the area of hair-color, but as they stretched they broadened their range to an assortment of other cleansing and beauty products. The company now markets over 500 brands and thousands of individual products spread all the way through the beauty sector, including hair color, hair styling, body and skin care, cleansers, makeup and fragrances. VISION “We aim to be a global cosmetic player
and establish a family together with
our partners by fostering sustainable development at the heart of our relationships”
Customers YES – (men and women worldwide )
Product and Service YES – (Cosmetics )
Markets YES – (world over)
Technology YES – but unclear, (unique research arm)
Concern for growth NO
Philosophy YES – (Beauty for All)
Self-Concept YES – but vague in mission: (Quality,Efficacy,Safety)
Concern for Public Image YES-(supporting local communities)
Concern for employees NO EVALUATING L’OREAL’S MISSION At L’Oreal, we are fully devoted to meeting the need for high quality cosmetics to make beauty universal in a safe, efficient and sustainable way; putting all our expertise and research resources to work for the interests of men and women, in all their assortment around the world. For that purpose we strive to grow by opening up to promising markets, exploring newscientific and technological territories, while ensuring that each of our employees had the opportunity to develop his or her prospective growth. That commitment is what gives significance to our business. SUGGESTED REVISED MISSION STRATEGIC EVALUATION EXTERNAL FACTOR EVALUATION INTERNAL FACTOR EVALUATION COMPETITIVE PROFILE MATRIX BCG MATRIX skin care Make up Fragrance Hair Care BUSINESS EVALUATION MODEL FINANCIALS http://www.loreal-finance.com/eng/key-figures BLUE OCEAN STRATEGIES ANTI-AGING PRODUCT RANGE HAIR REMOVING LASERS BRAZIL CUSTOMIZED THE STRATEGIES FOR

L'Oreal should develop new products in order to target the men's sector and should try to increase its presence in men's grooming products STRATEGY 2:

L'Oreal's luxury division sells their products such as perfumes and skin care through smaller and more exclusive channel such as large department store as compared to other sectors. L'Oreal should open up retail shops to offer customers more personalized service
and increase its product awareness. STRATEGY 3:

Luxury product division has good sales in skin care and make-up as compared to
that of the sales of perfumes. They should launch different products in the
fragrances category. They can create more product awareness by different
channels of advertising. STRATEGY 4:

L'Oreal's sale of luxury products is very much dependent on Western Europe and North America with weak market share in dynamic and emerging market. L'Oreal should try to launch more their existing products in the emerging markets such as Asia, Asia Pacific, Africa and Russian Federation. Saleha Noor Shafi
Aleena Wasi
Anum Fahim
Arooj Irbrahim strategic managemet QUESTIONS? Beauty is a language.
For more than a century, L’Oreal has devoted itself solely to one business: beauty.
It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others. Beauty is universal.
L’Oreal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. It pursues this goal by meeting the infinite diversity of beauty needs and desires all over the world. Beauty is a science.
Since its creation by a researcher, the Group has been pushing back the frontiers of knowledge. Its unique Research arm enables it to continually explore new territories and invent the products of the future, while drawing inspiration from beauty rituals the world over Beauty is a commitment.
Providing access to products that enhance well-being, mobilizing its innovative strength to preserve the beauty of the planet and supporting local communities are exacting challenges, which are a source of inspiration and creativity for L’Oreal.
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