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 Proximity

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by

David Daniels

on 18 September 2013

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Transcript of  Proximity


Purpose
The principle says that related items should be grouped together so that they will be viewed as a group, rather as several unrelated elements.
Purpose
There are four specific types of proximity: close edge, touch, overlap and combining. You need all four of these to achieve good proximity
Proximity
To achieve Proximity

To achieve Proximity

In digital design, the proximity between the pictures and words in a presentation creates a bond between these elements
Purpose
How to avoid bad proximity.
Having good proximity allows
a proper use of space, shows the
correct information in a useful size
and area, and does not leave
unneeded space or have information too close together.
The principle of proximity is about moving things closer or farther apart to achieve a more organized look. The principle says that related items should be grouped together so that they will be viewed as a group, rather than as several unrelated elements. Audiences will assume that items that are not near each other in a design are not closely related. Audiences will naturally tend to group similar items that are near to each other into a single unit.
To achieve proper proximity.
Avoiding bad proximity is easier that it seems. To properly use proximity; spacing, organization, and grouping are key. The ability to show all information without over lapping or over spacing is a good way to avoid having bad proximity.
Avoid.
When trying to properly use proximity you need to avoid; over lapping, unneeded gaps, improper grouping, misplacing information, and blank space.
Examples & Definition
nearness in space, time, or relationship.
One of the easiest ways to create a visual structure and give your piece an organized feel is to space items according to their relation to one another. This is called the rule of proximity, and it simply means that related items should appear closer together than items that are not related. In this way, the spacing itself serves as a visual clue as to what’s related and what’s not and as to where one piece of information stops and starts. Plus, it makes the piece a hundred times easier to scan and digest.
Avoid.
Using proper proximity not only keeps you orga
Bad Proximity
Good
Good
Good
Full transcript