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Creative media

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Edgaras Ruseckas

on 20 January 2013

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Transcript of Creative media

The creative media sector Film & cinema Publishing Broadcasting Gaming Advertising Animation Photo imaging Interactive media Newspapers Magazines Books TV Radio Development &
pre-production Production Post-production Distribution Exhibition The project's producer selects a story.
Screenwriter writes a screenplay.
The producer and screenwriter prepare a film pitch. Start filming.
Look for locations and transport. Editing the movie, sounds, SFX Company or individual responsible for releasing films to the public. Distributors Columbia pictures 20th century fox Disney Lionsgate Owner/president: Sony corporation (Masaru Ibuka, Akio Morita)
Revenue: US$ 8.021 billion
Products: Consumer electronics, video games, media/entertainment, computer hardware, telecom equipment. Owner/president: News corporation (Rupert Murdoch)
Revenue: US$ 13.28 billion
Products: Books, films, magazines, satellite television, websites. Owner/president: Walt Disney company (Robert Iger)
Revenue: US$ 40.893 billion
Products: Television, radio, movies, theme parks. Owner/president: Lions Gate entertainment (Steve Beeks)
Revenue: US$ 1.84 billion
Products: Films, television, music. Warner Bros. Owner/president: TimeWarner (Barry M. Meyer)
Revenue: US$ 28.974 billion
Products: Television, radio, movies, internet. Tabloids The Daily star
The Daily Mail
The Mirror
The Sun Broadsheets The Sunday Times
The Daily Telegraph
The Financial Times
The Times
The Guardian Local Metro
East London Advertiser Publishing products (Download, cinema, television programs, broadcast). Type: Daily newspaper
Owner: Richard Desmond
Publisher: Northern and Shell Media Type: Daily newspaper
Owner: Daily Mail and General Trust (Martin Morgan)
Publisher: Associated Newspapers Ltd Type: Daily newspaper
Owner: Trinity Mirror (Ian Gibson)
Publisher: International Publishing Corporation Type: Daily newspaper
Owner: News Corporation (Rupert Murdoch)
Publisher: News Group Newspaper Type: Weekly newspaper
Owner: News Corporation (Rupert Murdoch)
Publisher: News Corporation Type: Daily newspaper
Owner: Telegraph Media Group (Conrad Black) Type: Daily newspaper
Owner: Pearson plc (Glen Moreno)
Publisher: Pearson plc Type: Daily newspaper
Owner: News Corporation (Rupert Murdoch)
Publisher: News Corporation Type: Daily newspaper
Owner: Guardian Media Group (Amelia Fawcett)
Publisher: Guardian News and Media Large publishers Small publishers Bauer Media
Hearst Magazines
Future PLC
IPC media
Conde Nast Hachette Livre
Random House
Penguin Books
Harper Collins
Pan Macmillan Type: Freesheet newspaper
Owner: Associated Newspapers Ltd
Publisher: Associated Newspapers Ltd Type: Weekly newspaper
Owner Archant
Publisher: Archant Subscription services SKY ESPN UKTV GOLD Public service broadcasting BBC Commercial television ITV Channel four Channel 5 Owner: Bauer family (formerly called Heinrich Bauer Verlag )
Founded: 1875
Area served: USA, China, Europe, Russia
Revenue: € 2.129 billion Owner: Hearst corporation (The Hearst family is involved in the ownership of the company)
Founded: 1887
Divisions: Television, magazines, newspapers. Owner: Mark Wood (CEO)
Founded: 1985
Area served: United Kingdom, United States, Australia.
Products: Magazines, websites Owner: Time Warner (Jeffrey L. Bewkes)
Products: Television, radio, publishing,
movies and internet.
Revenue: US$ 28.974 billion Owner: Advanced publications inc. (Samuel Irving Newhouse)
Products: Magazines, newspapers
Revenue: US$ 7.63 billion Developers 1st party
publishers Publishers Parent company: Lagardère
Founded: 1826
Country of origin: France Lagardère
Founded: 1992
Products: Books, magazines, e-publishing,
radio stations.
Revenue: €7.657 billion Parent company: Bertelsmann
Founded: 1925 (Bennett Cerf and Donald Klopfer)
Country of origin: United States
Revenue: €1.749 billion Bertelsmann
Founded: 1835 (Carl Bertelsmann)
Products: broadcasting, publishing, music, media services
Revenue: €15.353 billion Parent company: Penguin group
Founded: 1935 (Allen Lane)
Country of origin: United Kingdom Penguin group
Parent company: Pearson PLC
Founded: 1935 (George Palmer Putnam & John Wiley)
Revenue: £ 1.05 billion Person PLC
Founded: 1844 (Samuel Pearson)
Products: Books, newspapers
Revenue: £5,862 million Parent company: News corporation
Founded: 1989
Country of origin: United Kingdom News corporation
Founded: 1979 (Rupert Murdoch)
Products: Books, cable programming, films, magazines, newspapers, television.
Revenue: US$ 33.706 billion Parent company: Georg von Holtzbrinck Publishing Group
Founded: 1843 (Daniel Macmillan and Alexander Macmillan)
Founded of origin: United Kingdom Holding Companies Media Agencies Creative Agencies (Global companies that own & manage advertising agencies) (Plan the advertising campaign) (Creating the content for advert) MediaCom Libertine

Union OmniCOM


Publicis group Type of company Animation
disciplines 2D computer
generated 2D drawn 3D computer
generated Stop frame
animation Some companies own right
but don't always produce Some companies don't always
own rights but produce Aardman Blue-Zoo Baby Cow Hit entertainment Entertainment one Freelance photographers Image producers Photo retail Picture libraries and images Manufacturers &
support services Disciplines/
Product type In-house
teams Digital agencies Social media Mobile APPS Web design Coding Motion graphics Freelance photographers working on their own. They must be able to manage finances, marketing and administration.

1. The sale of cameras, film and photographic accessories.
2. The 'one-hour' processing of film, digital imaging, design and layout, and the production of photographic prints from digital images. ShutterStock Getty images Image libraries on internet The main business focus for manufacturers in photo imaging: -Business and commercial imaging
-Consumer imaging
-Healthcare and scientific imaging
-Film and broadcast Photo retail is a huge market. Businesses are involved in two main areas: Availability: Satellite
Founded: 1990
Owner: Jeremy Darroch
Products: Direct broadcast satellite, pay television, broadcasting.
Revenue: £6.791 billion
The service was originally launched as Sky Digital in October 1998. The service is now more commonly marketed as just 'Sky'. News Corporation currently has a 39.1% stake in BSkyB Sister: ESPN America
Launched: September 7, 1979
Owned by: ESP Inc.
The Walt Disney Company
Hearst Corporation ESPN (Entertainment and Sports Programming Network) Classic comedy channel from the UKTV network, broadcasting to the United Kingdom and Ireland. Owned by: BBC Worldwide,
Scripps Networks Interactive Formerly called:
UK Gold (1992–2004)
UKTV Gold (2004–2008)
G.O.L.D. (2008–2010) British Broadcasting Corporation
Founded: 1 January 1927 ( John Reith, George Villiers)
Revenue: £5.086 billion
Owners: ''The Crown''
Products: broadcasting, radio, web portals Independent Television Owned by: ITV plc ,STV Group plc,
UTV Media plc.
Launched: 22 September 1955
Sister Channels: ITV2, ITV3, ITV4
The oldest commercial network in the UK. Launched: 2 November 1982
Owned by: Channel Four Television Corporation (David Abraham)
Sister Channels: 4seven, Film4, E4, More4, 4Music
Heat, Kerrang! ,Kiss ,Magic ,Smash Hits! ,The Box Launched: 30 March 1997
Owned by: Northern & Shell (Richard Desmond)
Formerly called: Five (2002-2010),
Channel Five (2010-2011)
Sister channels: 5*, 5USA commercial radio National radio Local radio Broadcasting of privately owned corporate media BBC local radio Independet local radio BBC's regional radio service for England. They cover a variety of areas with some serving a city and surrounding areas http://en.wikipedia.org/wiki/BBC_Local_Radio Independent Local Radio is the collective name given to commercial radio stations in the United Kingdom. http://en.wikipedia.org/wiki/Independent_Local_Radio Making the game Storyboard
Programming Microsoft Sony Nintendo Founded: April 4, 1975 (Bill Gates, Paul Allen)
Revenue: US$ 73.72 billion Microsoft have five product divisions Windows,
Server and Tools,
Online Services,
Entertainment and Devices http://en.wikipedia.org/wiki/Microsoft#Product_divisions Sony Corporation is the electronics business unit.
Founded: 7 May 1946 (Masaru Ibuka Akio Morita)
Revenue: ¥6.395 trillion
Products: Video games, Media/Entertainment,
Computer hardware Nintendo was founded as a card company in late 1889, originally named Nintendo Koppai.
Revenue: ¥647.6 billion
Founder: Fusajiro Yamauchi
Products: Game Boy line, Color TV Game, NES, SNES, Nintendo 3DS XL, Wii U and various video games such as The Legend of Zelda, Mario and Kirby. Mediacom is a cable television and communications provider in the United States.
Founded: July 1995 (Rocco B. Commisso)
Revenue: $1.460 Billion
Owner: Rocco B. Commisso MindShare Fifth largest media agency network in the world
Founded: 2002
Parent company: Mindshare is a global media and marketing services company. MindShare is apart of its GroupM Media Company along with MEC, MediaCom, Maxus, Outrider, Kinetic and IEG.
Founded: 1997 WPP Group plc British multinational advertising and public relations company.
Founded: 1971 (Martin Sorrell)
Owner: Martin Sorrell
Revenue: £10.022 billion MEC Activision Konami Founded: 1979
Revenue: US$2.9 billion
Products: Call Of Duty series ,Tony Hawk series, Guitar hero series
Owner: "Vivendi" (Jean-François Dubos)
Parent company: "Activision Blizzard" (Robert Kotick) American global advertising, marketing and corporate communications holding company, headquartered in New York City, USA.
Revenue: $13.9 billion
Founded: 1986
Owner: John D. Wren American multinational advertising and public relations company.
Revenue: $7.0 billion
Owner: Michael I. Roth French multinational advertising and public relations company.
Founded: 1926
Revenue: €5.418 billion
Owner: Maurice Lévy Founded: March 21, 1969
Owner: Takuya Kozuki
Products: Contra, Metal Gear, Pro Evolution Soccer, Silent Hill
Revenue: US$3.24 billion Advertising, Digital and Direct Marketing.
Independent company.
Founded: 1997 Multi-disciplinary creative agency.
One of the largest integrated creative agencies in Scotland
Founded: 1996 http://www.hoovers.com/company-information/cs/company-profile.The_Union_Advertising_Agency.967971abc018c851.html Animation technique to make a physically manipulated object appear to move on its own. http://en.wikipedia.org/wiki/Stop_motion Graphics that use a three-dimensional representation of geometric data (often Cartesian) that is stored in the computer for the purposes of performing calculations and rendering 2D images. Such images may be stored for viewing later or displayed in real-time. Animation is hand-drawn, It's like stop frame animation, but on 2d drawn eveything is on paper. There's no depth in animation, everything is made by computer. The studio is known for films made using stop-motion clay animation techniques.
Founded: 1972 (Peter Lord,
David Sproxton) It is most well known for creating the children's animation series Blue Cow as part of the BBC series The Story Makers.
Founded: 2000 (Tom Box, Oli Hyatt, Adam Shaw and Nic Sims) http://en.wikipedia.org/wiki/Blue-Zoo Founded: 1999
Owner: Henry Normal (Steve Coogan, Henry Normal)
In 2008, BBC Worldwide bought a 25% stake in the company. http://en.wikipedia.org/wiki/Baby_Cow_Productions Founded: 1989 (Peter Orton)
Products: Childrens Animation
Owner: Matel (comapny) Founded: 1945 ( Harold Matson
Elliot Handler)
Owner: Bryan G. Stockton
Revenue: US$ 6.2 billion
Products: Toys and Games Also known as "eOne"
Products: Music, Film, Television
Distribution, Music Publishing Parent comapny: Marwyn Investment People who produce images and photos Type: Private
Founded: 2003 (Jon Oringer)
Owner: Jon Oringer
Genre: Microstock photography, Stock footage Type: Private
Founders: Mark Getty, Jonathan Klein
Products: Digital images, audio, video
Owner: Carlyle Group Publishing Interactive Media Publishing is a communication and media publishing company for all media types: print, web, CD, video, and audio. Interactive Media Publishing
(company) "HUGE" HUGE is a digital agency providing strategy, marketing, design, and technology services to Fortune 100 companies.
Founded: 1999
Owner: Aaron Shapiro http://en.wikipedia.org/wiki/HUGE_(digital_agency) Social media employ web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.”
Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. http://en.wikipedia.org/wiki/Social_media Software application designed to run on smartphones, tablet computers and other mobile devices http://en.wikipedia.org/wiki/Mobile_app Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. http://en.wikipedia.org/wiki/Web_design process of designing, writing, testing, debugging, and maintaining the source code of computer programs. This source code is written in one or more programming languages (such as Java, C++, C#, Python, etc.). http://en.wikipedia.org/wiki/Computer_programming graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may be displayed via manual powered technology (e.g. thaumatrope, phenakistoscope, stroboscope, zoetrope, praxinoscope, flip book) as well. http://en.wikipedia.org/wiki/Motion_graphics Customer must pay a subscription price to have access to the product or service. ESPN America Launched: 2002
Owner. ESPN Inc.
ESPN America is a British based European sports network, focusing on professional and collegiate sports of the United States and Canada. http://en.wikipedia.org/wiki/ESPN_America ESPN Inc. Founded: 1979 (Bill Rasmussen)
President: John Skipper
Industry: Sports Broadcasting
Owner: The Walt Disney Company (1996-present; 80%),
Hearst Corporation (1990-present; 20%) http://en.wikipedia.org/wiki/ESPN_Inc. BBC Worldwide Founded: 1995
Parent: BBC
The company exploits BBC brands, sells BBC and other British programming for broadcast abroad with the aim of supplementing the income received by the BBC through the license fee. The Crown The Crown is a corporation sole that in the Commonwealth realms and any provincial or state sub-divisions thereof represents the legal embodiment of governance, whether executive, legislative, or judicial ITV plc. Founded: 2004
Owner: Adam Crozier
Revenue: £2,140 million
ITV plc is a British media company that operates 12 of the 15 regional television broadcasters that make up the ITV Network, the oldest and largest commercial terrestrial television network in the United Kingdom. http://en.wikipedia.org/wiki/ITV_plc Channel Four Television Corporation Founded: 1982
Owner: David Abraham
Revenue: £935.2 million
Channel Four Television Corporation (informally Channel Four) is a publicly owned media company headquartered in London, United Kingdom. Northern & Shell Founded: 1974 (Richard Desmond)
Owner: Richard Desmond
Northern & Shell is a British publishing and television group. http://en.wikipedia.org/wiki/Northern_%26_Shell
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