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Transcript of The Olympics
The poised legs seem to capture a gymnastic pose or show, like synchronised swimmer diver holding a balletic position, but it is not certain which athlete the diver could be. Divers by Anthea Hamilton Anthea Hamilton Best known for her sculptural work.
Represents marks left by drinking bottles or glasses, but also represents the Olympic emblem using the Olympic colours. LOndOn 2012 by Rachel Whiteread Rachel Whiteread They paint in the style of community action banners, street signs, and fun fair posters.
They used the core elements and values of the athlete experience, courage, inspiration, sweat and love for their poster. Love by Bob and Roberta Smith Designed for the Paralympics Bob and Roberta Smith/ Patrick Brill Since the mid 1990’s Morris has been creating works based on different cities, looking at the architecture of a building and the feel of the city. Her poster is based on abstract representation of one of London’s most iconic landmarks - Big Ben. Big Ben 2012 by Sarah Morris This poster was created to advertise the Paralympics Sarah Morris Inspiration and determination were the starting point for her print.
The Paralympic emblem floats below the birds like feathers or falling leaves.
Birds have frequently appeared in Emin’s drawings to symbolise freedom and strength. Birds 2012 by Tracey Emin Emin’s posters were created for the Paralympics Tracey Emin The marks are arranged in an ascending form that represents an extended podium offering places beyond first, second and third. He won the Turner Prize in 2001, he is also a musician.
Creed believes in public art of the collective – and for the Olympics asked everyone to ring a bell at the stat of the games. Work No. 1273 by Martin Creed Martin Creed He has created a figure somewhere between super-athlete and mythical being. He won the Turner Prize in 1998.
His work expresses a lot of culture, history and exoticism.
Some of his work using elephant dung was shown in the art centre. Ror The Unknown Runner by Chris Ofili Chris Ofili Hume has created an aspirational image celebrating summer sport in London. Capital by Gary Hume This poster is a abstracted element from an image of a wheelchair tennis player combining them with foliage and a soft and subtle colour palette. Gary Hume Hodgkin describes his paintings as representational pictures of emotional situations. Hodgkin’s creates very bold shapes in his paintings the poster represents his work very strongly. Hodgkin’s paintings tend to be small in size like the traditional European paintings. Swimming by Howard Hodgkin Howard Hodgkin Craig-Martin combines quotidian objects such as light bulbs and chairs with everyday words. He has created very large pieces of work, many he has created are on the side of buildings GO by Michael Craig-Martin This is one of the posters for the Paralympics Michael Craig-Martin These ‘wordscapes’ define the shapes and forms of the body.
Banner’s print is a nude study of a Paralympic Athlete.
She focuses on strength and physicality. London 2012 Paralympic poster designer Fiona Banner with her poster 'Superhuman Nude' Banner creates nude studies from life and completes them with verbal description. Fiona Banner- Merseyside Riley has arranged colours in horizontal stripes, indicating the direction of athletic tracks or swimming lanes. Creates works of optical illusion .
- Colour is very important in Riley’s work, she’s very specific about her colours making sure that it creates a ‘music of colour’. Rose Rose by Bridget Riley Bridget Riley Amelia Olympic Poster by David Hockney for the 1972 Munich Olympic Games David Hockney Artists inspired by the Olympics ‘Going for Mould’ ‘Hackney Welcomes the Olympics’ Olympics (1984), Andy Warhol and Jean-Michel Basquiat Olympic Rings (1985), Andy Warhol and Jean-Michel Basquiat Lydia A quote from animation Director Pete Candeland of Passion Pictures:
"I did two sketches really quickly that really came to mind. It was a profile image of a loch with a giant diving platform and a very small diver on it. The other shot I sketched was the sprinters in the blocks. Who was first was always going to be a sprinter. Then you’d balance that with a swimmer and that represents the Olympics and sport quite well." As well as the Olympics TV campaign, the company has also created music videos, award winning films, and live concerts for the like of Gorillaz. Passion has also created short films, video games cinematics and many other adverts. Director Darren Walsh who is represented by Passion Pictures has directed the well-known compare the Market/Meerkat campaign. Creative agency Rainey Kelly Campbell Roalfe Y&R developed the concept and the animation was created by Passion Pictures and produced by Red Bee Media. The campaign shows the landscape of the United Kingdom transformed into a giant sporting arena inside the Olympic Stadium. The advertisement was broadcast a few weeks prior to the games, to build up suspense for the games.
So with the assistance of music by ‘Elbow’ I think the campaign did it’s job in getting us excited to see the Olympic games. The style of animation used is quite realistic, but with some exaggeration, for example the muscles on the athletes.
It was also made for optional 3D viewing, which when observing the grand landscapes created, it is quite awe-inspiring. Animated London 2012 Olympics BBC Campaign entitled 'Stadium UK' Animation for the Olympics Eleanor Features a diverse range of projects
All developed over the two years prior to the Games
Many encompass bridges and underpasses
Funding received from a variety of bodies:
Greater London Authority,
Arts Council England,
London Development Agency,
Forward Arts Foundation.
24 of the 26 will remain in situ . Art in the Park 115-meters high
Designed by British sculptor Anish Kapoor and engineer Cecil Balmond.
Named after the steel company that funded the construction.
Cost £22.7 million
Construction started in November 2010 and concluded in April 2012 The Arcelor Mittal Orbit "A roller coaster caught up in a spaghetti junction" "Tatlin shagging Eiffel" "a perfect complement to the 2012 Olympics logo" "supersized mutant trombone" "a giant hubbly bubbly" "Spider Man on crack cocaine" “Awkward” “a roller coaster gone badly awry.” “Godzilla of public art” “Eye-full tower” Controversies Commissioned by the Greater London Authority
83 customised sculptures across the city centre
Part of discovery trial used to promote the games
Each represented something quintessentially English. Olympic Sculptures in the Capital TOTES Anisha London 2012
Creation of the Cauldron The olympic cauldron was secretly constructed by Stage One, a company based in Tockwith, North Yorkshire, who worked from the designs of Thomas Heatherwick.
Heatherwick revealed that his cauldron was made in Yorkshire in what he described as "the most sophisticated shed in Harrogate ... like the Bond gadget workshop". Creation of the cauldron Born in 1970 in London, Heatherwick is an English designer known for innovative use of engineering and materials in public monuments and sculptures.
He heads Heatherwick Studio, a design and architecture studio, which he founded in 1994.
Although being the designer of many works of art such as ‘the new bus for London’ for TFL, it is in fact the design of the olympic cauldron which has made Thomas Heatherwick a household name. Thomas Heatherwick
The design of the Olympic cauldron has been added to Heatherwick’s ongoing exhibition at the V&A museum.
The exhibition is organised in segmemts that embody ongoing themes in his work, demonstrating the process and inspiration behind projects from the past 20 years. Legacy at the V&A Museum Sarah Reich Minister for Propaganda Joseph Goebbels, second from left, visits the Olympic Art Exhibition at the Berlin Games in 1936. The end of the competition Alfréd Hajós The bronze medals awarded during the 1924 Olympic art competitions in Paris in the "Sculpture" category. An American Trotter Jean Jacoby's Corner, left, and Rugby. At the 1928 Olympic Art Competitions in Amsterdam, Jacoby won a gold medal for Rugby. Art in the Olympics Rebecca Athens 2004 Olympic Logo Sydney 2000 Olympic Logo Munich 1972 Olympic Logo
The five olympic rings are nearly always included in the olympic logos.
The interlocking of the rings is symbolic of the coming together and potential friendships formed between the continents London 1948 Olympic Logo Berlin 1936 Olympic Logo Logo Controversies Bad for epileptic viewers
Resemblance to extremest images
Considered boring, uninspiring and a waste of money.
Did not conform to traditions of past Logos To achieve big ambitions of ‘inspiring a generation’, they would need a powerful brand.
“Containing neither sporting images nor pictures of London landmarks, the emblem shows that the games are more than, London, more than Sport." Wolff Olins London 2012 Olympic Logo Rome 1960 Olympic Logo Baron Pierre de Coubertin "Here is truly an international symbol."
-Baron Pierre de Coubertin Symbol of the Games
To Promote the Games
Representative of the host city
Used on Olympic-related Merchandise What is the purpose of the Logo? Olympic Logos Isaac “Blade Runners” Ossur “Flex–Foot” Design Controversies Cadi ‘It was a bit James Bond really’-Simon Wood(sales director)
Until the evening of the opening ceremony, the design of the Olympic cauldron was a huge topic of discussion as well as being a subject of complete secrecy; and one of the best kept secrets!
Having been codenamed ‘Betty’, all 204 petals of the cauldron were lit by 7 young athletes, which in turn ascended into a magnificent flame.
The lighting of the flame was a pivotal part of the opening ceremony. The grand structure and design of it made it impossible to disappoint.
It was the hard work of designer Thomas Heatherwick which made this possible. On Her Majesty’s Secret Service Banksy