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Social Media

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Ju Lian

on 14 June 2016

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Transcript of Social Media

Social Media
Web 1.0 searching and reading
Web 2.0 writing and editing
sharing data
became more interactive
Web 2.0
The medium of the social?
Let's make the conclusion together!
How Tinder works
Sources of information
Chambers, Deborah (2013): Social Media and Personal Relationships, Basingstoke.

Gauntlett, David (2011): Making is connecting: the social meaning of creativity from DIY and knitting to Youtube and Web 2.0, Cambrindge.

Gershon, Ilana (2011): Un-Friend My Heart: Facebook, Promiscuity and Heartbreak in a neoliberal age.

Gaby David and Carolina Cambre (2016): Screened Intimacies: Tinder and the Swipe Logic

Nick Bilton (2014): Tinder, the Fastest Growing Dating App, Taps An Age Old Truth. The New York Times


The use of social media
. Theoretical part
1. Web 2.0?
2. The use of social media
3. The Online Self
4. Self Presentation Online
5. Social media as a catalyst for power
6. Consequences and outlooks for the future

- Group Discussion-

. Practical Part
1. Tinder how it works user
why is it so successful? Tinder in India
2. Breakup 2.0

. Sources
Websites and applications that enable users to create and share content or to participate in social networking. (Oxford Dictionary)
use social media?
maintaining/establishing relationships
personal news
free time activity
sharing and collaboration
building and executing political, economic and social (counter)power
The role of power in Social Media
What is power?
capitalism is a class system based on the accumulation of economic, political and cultural capital
more capital = more power?
power can be distributed symmetrically or asymmetrically

In how far is power symmetrically distributed in different social networks?
power is a dialectic between structures and practices
What's the power of social media?
Tapscott and Williams (2007; p. 15):
social media results in “a new economic democracy […] in which we all have a lead role”.
Social media
in fact (part of) society and we [users] are embedded in a dialectical structure of control and domination
The Twitter revolution:
Different revolutions and protests, most of which had the social networking site Twitter be used by protestors and demonstrators in order to communicate:

2009 Moldova civil unrest, claiming that the elections, which saw the governing Party of Communists of the Republic of Moldova (PCRM) win a majority of seats, were fraudulent
2009–2010 Iranian election protests, also known as Green Revolution and Facebook Revolution, following the 2009 Iranian presidential election
2010–2011 Tunisian revolution, also known as Jasmine Revolution and Wikileaks Revolution, in which the regime of Zine El Abidine Ben Ali was ended after 23 years
Egyptian Revolution of 2011, in which the regime of Hosni Mubarak was ended after 30 years
Euromaidan Revolution in Ukraine, beginning in November 2013.

According to the study of the Egyptian revolution, American Scholar Linz put forward that there are four ways affect collective action:

Make the disgruntled citizens more coordinated take some public action;
through the information cascade (information cascades) to improve the predictive chance of success
accelerate the cost of the repression of the union movement.
Through information dissemination increase the other regional and global public attention.
strong unreflected belief in the "positive effects of social media" can lead to a technological solutionism
Morozov(2013): Internet-centrism and technological solutionism “impoverish and infantilize our public debate”. Social or other media neither result in positive or negative consequences. They do not act. They do not make society. They do not have one-dimensional impacts. Media are systems that are in a complex manner embedded into antagonistic economic, political and cultural power structures.
Social media functions as a catalyst for the execution of power
How could this affect the individual?
active position in a network:
Possibility of spreading all kinds of ideologies and mindsets
aspects of personal power can be enhanced to an unlimited level
passive position in a network:
Individual can get influenced by these ideologies and mindsets
... is a fertile ground for ideologies based on selective attention and wrong premises
Power is a dynamic, productive process
The ambivalence (or dialectic suspense) between the filmmaker/publisher and the one who consumes the videos is very high
in contrast to mainstream media: everyone can project and construct his own worldview into the medial sphere
mainstream media
new, social media
power of definition
The consequences
shared and intersubjective worldviews within a whole society are getting more and more split up
new forms of communities with shared views are shaped through the new form of participatory media
individualistic turn: people get the chance to believe whatever they want and get in contact with other people of the same kind

(not only)
"Any swipe can change your life"
Breaking Up 2.0
breaking up over social media is often experienced as the worst way to break up with someone

the medium can be as important as the message itself

people have different understandings of new media (media ideologies)
Media ideologies
the way someone interprets and uses different mediums of new media (IM, texting, e-mail..)

the media ideologies also influence how someone interprets received messages

are responsible for the way second-order information works
Second-order information
to interpret someone's actions and intentions

for example: using "away message" or "status" with quotations or song texts to show your feelings
location based real time dating app

founded in 2012

2014: 50 million subsribers and
1 billion swipes per day

196 countries

Georg Herbert Mead
"I" spontaneous, impulsive
"Me" socially acceptable behaviour
The self = Identity
interplay of "I" and "Me"
public created the social network
"online socialisation"


"Digital Others"

How do I present myself online
The Online-Self
Self-Presentation Online

you can present your

in a way you WANT to present

you can confine yourself from others

How do I manage personal boundaries?
account is linked with Facebook

profile consists of: up to 6 Facebook pictures and 500 words

users have the option to search for men or/and women, and which age

swipe right: like swipe left: dislike

if two user like each other its a match -> chat

uses location and mathematical algorithms

Tinder plus (1,99 - 19,99€): undo a swipe, change geographic area/country, no like limitations
-> 24 % use it
About the users
Minimum age : 13

Relationship status
What makes this App so succesfull?
the swipe logic
psychological effects
a social discovery app
"The Entrepreneurial Self"
gesture encourages speed

-> fast, spontaneous, immediate

-> like in a game/
-> ego - boost -> emotional high
-> dopamine surge

"Pseudo-Self Authenticity"*
poverty of information
-> first impression is important
-> self-presenting in the best
way possible
using Facebook data
websites f.e. swipebuster.se
->"Here's How You Can Check
if Your Partner
Is Cheating on Tinder"
(Vanity Fair)
"The self is driven to constantly improve,
change and adapt to a society only capable of producing winners and losers." 2015

Ulrich Bröckling, Professor of Cultural Sociology at the Albert-Ludwigs-University Freiburg, Germany
be a winner find the perfect match
An example: Tinder in India
The concept of the Self
*Winnicott, 1965
Time to discuss...
Do you agree with the presented concepts of power?
How could the (the views of) the world and the individual change in the future?
Bhattacharya, S. (2015): Swipe and Burn. New Scientist
Bosker, B (2015): Why Tinder has us addicted: The dating ap gives you mind reading powers.
Sources of information
Ilana Gershon (2010): The Breakup 2.0-Disconnecting over New Media

Danah Boyd (2014): It's Complicated

Daniel Miller (2011): Tales from facebook
Full transcript