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InterFood

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by

Carla González

on 14 June 2013

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Transcript of InterFood

Timeline: how was it?
2010
1990
1995
2000
2005
How is it?
0
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-
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9
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c
Triangle
Cost
How does it work?
Restaurant chain, that have themed restaurants with foods from different continents like European food, African food, etc.
Just as a stock broker stock market tracking, we track the changes in the market price of restoration to ascertain the fair market rate for each restaurant every day. We compared the same criteria as other sites do, such as the location and characteristics. Then we present each restaurant supply and compared to the market rate to find the prices far below what they should charge.
InterFood
Mobile application
RWD, responsive web design
Value Chain
Thank you for your attention!!
INTERFOOD
Matrix
Clàudia Colomer
Edgar Mercadé
Alex Galicia
Sara Padrosa
Marc Navarro
Carla González


FREEMIUM:
Selection guide restaurant and GPS.
Syndication appearance on facebook, twitter and other social networks.
Booking.

PREMIUM:
Appearance of offers and menus.
See if the offer is good purchased with market rate.
According to the offer price you want to spend a menu.
Paginas amarillas.
Word of mouth.
RRPP.
Advertising brochures
Web pages.
Choice of plate.
Nearby places.
Booking.
"Like".
3.0 PRO-AM.
Responsive
Web
Design
Web Mobile
App Native
IOS
Microsoft
Android
Rin
Tablets
Mobile
Pc
Time
Funcionalities
30.000€
12-14 months:

Tranning of Staff.
APP creation.
Services suppliers
Incoming Travel AAVV
Specialized travel AAVV
Hotels:
Mandarin Oriental.
Hotel W.
Hotel Arts.
Rent a car:
PepeCar.
Quadis.
Museums, monuments and touristic routes:
MNAC.
Barcelonaturisme.com
Saloturisme.com
Turisopen.
Viajes Halcón.
Viajes El Corte Inglés.
AAVV:
Mandarin
Tours.
Shui Viajes.
Social Networks:
Ushi.com-> Linkedin
RenRen.
Qzone
Sina Weibo

Specialized portals.
Restaurants.
Gastronomic magazines:
Wine China.
Conventions and trades:
Saló turisme.
Hosfair.
TaiwanHoreca.
Where we find the segment?
Transport Companies
China Airlines.
Air China.
Shanghai Airlines.
Technological scheme
XML
Servlet
XSLT
Content
Commerce
Comunity
Social Networks
Booking Deparment
Market study
Potential segment
MKT Department
Publicity
Sales Deparment
and
Content
Commerce
Community
Cost
Sindication
Pro-Am
FOCUS: Tourists interested in gastronomy of a continent.

VERSION OF ME: One day you want to know the food that offered the restaurant, the price another day, another day the menu, special offers, etc.

LBS: See the location of one of our restaurant that is near to you.
Customers are notified with offers, menus, etc. When devices nearby one of our restaurants.
Notification.
Photos menu.
App and Web 3.0:

Reviews and comments on the application of mobile.
Likes or share our page.

Help costumers make the decision.
Customers can register in our app using a personal account, for example, facebook or twitter.

Making book through the app.

Fill out a form on the app (to suggest improvements, for example menus on specific days, etc..

A like redirect the costumer to the page of the chosen restaurant depending the kind of food.
If a group book, everyone can have a reservation on your mobile, because the person who books, can share with his group through the app.
Contact your contacts to send the location, time of booking, etc.
Customers can :

Share experiences.
Provide feedback.
Share information on offers, menus, etc.
If the costumer brings friends we make a discount on his next visit to one of our restaurants.

Groups may choose benefits, for example free desserts, gratuities, etc.
Customers can upload photos to the app (of the dishes, the restaurant, etc..)

Make comments and share opinions.

The photo of the dish with most likes will be the highlight of the week.
Process and operations
between departments.
DB
InterFood
Restaurants
Hotels
Advertising that will be in our app: restaurants, hotels, car rentals, etc.
LifeRay
Costumer Vision
Finance Department
Marketing Department
Users
Servlet
What type of food do you want?
Italian Food
Download APP
InterFood
AAVV
Servuction process
DB
Booking Department
Web Scraping
Web Scraping
WEb Service
Google Maps
Air Transport
WEb Service
WEb Service
WEb Service
WEb Service
Rent a Car
Servlet
Full transcript