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Don't Just Make Maps: Create Spatially-enabled Addictions

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by

Wade Kloos

on 19 October 2015

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Transcript of Don't Just Make Maps: Create Spatially-enabled Addictions

Don't Just Make Maps:
Create Compelling, Spatially- Aware
Addictions

STEP 1
Admit we are powerless over our..... just kidding.
STEP 2
Leverage the Story Map Concept
12 Step Program to Create Spatial Addictions in your Organization
Just say NO! - to simple map requests
*Dive deeper into what they need
*Ask probing questions
Meaningful
Narratives
Compelling
Videos
STEP 3
Become an expert at your organization's mission, goals, challenges and PAIN
*Delivering spatial insight
is your "drug"
STEP 4
Aim High
Seek to be the trusted "supplier"
to top management
*Take some risks
*Trust that you can impact
your organization
STEP 5
Commit 10% of your time
to accomplish STEPS 3 and 4
*Be Proactive
*Influence Decision-makers
*Commit to this
behavior
STEP 6
Commit 5% of your time
to measure and document
your results.
If you don't measure it,
how can you
communicate it?
STEP 7
Create a simple, one-page
GIS ROI and benefit report
*Get help from your
finance people
STEP 8
Collect, Summarize and
Communicate
GIS Results twice a year
*Because management
is fickle and needs to be
reminded often
STEP 9
Availability Matters to an
Addict

*Continuously relevant
spatial insight
STEP 10
The worse the conditions, the more addicts will seek you

*Crises are
Opportunities
STEP 11
Appreciate this fact:
Focused Spatial Insight delivers tremendous credibility and is worth 15% of your time
STEP 12
Repeat STEPS 1-11 until those behaviors become habitual
wkloos@utah.gov
Full transcript