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Transcript of swot analysis
•Opportunities in the external environment
•Threats in the external environment The size of the group, the frequency of strategic planning meetings, and how fast changes are taking place both nationally and locally are all significant factors affecting the process. BUILDING ON STRENGTHS - help you identify areas of your plans that are performing well. These areas are your critical success factors and they give you its competitive advantage. MINIMIZING WEAKNESSES - help you identify these characteristics and minimize and improve them before they become a problem. SEIZING OPPORTUNITIES - help you identify opportunities that your plans/study could take advantage of to make greater profits. Opportunities are created by external factors, such as new consumer trends and changes in the market. COUNTERACTING THREATS - Threats are external factors that could cause problems for your plan/study, such as changes to the market, competitor’s new advertizing campaign, or new government campaign. A SWOT analysis is often created during a retreat or planning session that allows several hours for both brainstorming and more structured analysis. The best results come when participants are encouraged to have an open attitude about possibilities.
the tone when creating a SWOT analysis is usually collaborative and inclusive. You can also use a SWOT analysis when you don’t have much time to address a complex situation. Another advantage of a SWOT analysis is that it concentrates on the most important factors affecting your business. Using a SWOT, you can: •Understand your plans/study better
•Address your weaknesses
•Capitalize on opportunities
•Take advantage of your strengths
•Develop goals and strategies for achieving them. SWOT Matrix - the concept of determining strengths, weaknesses, threats, and opportunities are the fundamental idea behind the SWOT model.
The SWOT matrix (also known as a TOWS Matrix) is shown below: LIMITATIONS SWOT analysis is limited because: •Doesn’t prioritize issues
•Doesn’t provide solutions or offer alternative decisions
•Can generate too many ideas but not help you choose which one is best
•Can produced a lot of information, but not all of it is useful. S-O strategies pursue opportunities that are a good fit to the company's strengths. W-O strategies overcome weaknesses to pursue opportunities. S-T strategies identify ways that the firm can use its strengths to reduce it's vulnerability to external threats. W-T strategies establish a defensive plan to prevent the firm's weaknesses from making it highly
susceptible to external threats. it develops a full awareness of your situation, and can help with both strategic planning and decision-making. Listing Your Internal Factors: Strengths and Weaknesses (S, W) Internal factors include your resources and experiences. General areas to consider are:
Human resources - staff, volunteers, board members, target population
Physical resources - your location, building, equipment
Financial - grants, funding agencies, other sources of income
Activities and processes - programs you run, systems you employ
Past experiences - building blocks for learning and success, your reputation in the community Listing External Factors: Opportunities and Threats (O, T) Future trends - in your field (Is research finding new treatments?) or the culture (Do current movies highlight your cause?) Funding sources - foundations, donors, legislatures Demographics - changes in the age, race, gender, culture of those you serve or in your area The physical environment- (Is your building in a growing part of town? Is the bus company cutting routes?) Legislation - (Do new federal requirements make your job harder...or easier?) reference/s:
>> www.tutor 2u.net
>> Community Tool Box: http://ctb.ku.edu Thank you! When creating the analysis, all people involved are asked to pool their individual and shared knowledge and experiences. The more relaxed, friendly and constructive the setting and environment, the more truthful, comprehensive, insightful and useful your analysis will be.