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D&Y Doggie Resort and Spa
Transcript of D&Y Doggie Resort and Spa
Grows 4.1% annually
Three main participants
Leaves open market to combine these three into one
core competency Target customers
any dog owner
working professionals in Lexington
closest to our model
Other Local Groomers/Boarders Questions????? D&Y Doggie Resort and Spa "Treating Your Dog Like Gold for the Price of Silver" Plan to start business in the next 6 months
Location: 501 W. 6th Street, Lexington, KY
close to Coolavin Park
Seed Stage of Development
Combination of all three participants in market
Partnership Service Plan Grooming Services
Grooming Day: $40-Includes bathing, nail trim, teeth brushing, ear cleaning, and a sanitary trim.
$5 dollars additionally for a haircut beyond sanitary needs.
Nail Trim: $5
Teeth Brushing: $5
Ear Cleaning: $5
Sanitary Trim: $15
Full day: $15
Half-day (less than 5 hours) $10
Work Week (M-F) for full-day Daycare- $70
Full Week Price- $100 Service Plan Rules, Regulations, and Additions Grooming during a daycare session or boarding session-Grooming Day package will be reduced to $30
1 walk per day is included.
but can pay $5 dollars for each additional walk.
Dogs will generally be out of crate-except feeding and sleeping
Owners must bring in dog food for their pet with instructions with amounts included.
Dogs will only be accepted once they have completed all of their puppy vaccinations.
All dogs must be up to date on shots and vaccines, and must be given heartworm and flea treatments.
Must be spayed or neutered
Documentation of all of the above must be provided
Dog must be in daycare one day before being allowed to board with us. Marketing Plan Unique Selling Point
Able to have all of your dog needs met in one place
helps build relationship with dog, owner, and employees
Facebook and Twitter
Helps reach students and working professionals
Helps reach older sector of market and students
those involved in downtown life-working professionals
West 6th Brewery -5% Friday offerings
Alliance with Dog Parks of Lexington and Local Stores where we will purchase supplies. Operations & Development Plan Equipment Involved
Hair cutting tools, teeth brushing supplies, nail trimmers, files, shampoo, conditioner, tubs, blow dryers, brushes
Retractable leashes, dog food, bowls, crates, toys, beds, and blankets
register, business cards, laptop, decorations, credit card machine
Production of supplies will come from local businesses/warehouses The Team Audrey Yung
Dual Degree in Accounting and Management
The combination of our degrees will help us be successful. Brianna will focus on Marketing, while Audrey will do the hiring of employees and take care of the finances.
Both sets of parents are self-employed with their own business. Financial Plan After estimating costs around 26,000 dollars, we decided to go forward with the following plan:
Business loan in the amount of 35,000
this will cover all upfront expenses, and leave room for unforeseen expenses
This will allow for a good cash position until we begin to make a profit
breakeven after first year
We will not be taking a salary until we pay back family
Only hiring one employee to do secretarial work