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PROTON HOLDINGS BERHAD : ANALISIS PENDEKATAN STRATERGIK PEMA

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syamin min

on 3 September 2014

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Transcript of PROTON HOLDINGS BERHAD : ANALISIS PENDEKATAN STRATERGIK PEMA

Results
PROTON HOLDINGS BERHAD : ANALISIS PENDEKATAN STRATERGIK PEMASARAN SYARIKAT MULTINASIONAL MENGGUNAKAN ANALISIS SWOT

NAMA : NURHIDAYATUL SYAMIN BT ABDUL KARIM
KELAS : 6PPU3/4
NAMA CIKGU : CIK ZURAIDAH BT AZHARI
MATAPELAJARAN: KERJA PROJEK 946/1 PENGAJIAN PERNIAGAAN

3.1 LOKASI KAJIAN
3.2 CARTA ORGANISASI
4.0 KAEDAH KAJIAN
2.0 OBJEKTIF KAJIAN
2.1 Mengenalpasti aktiviti perniagaan syarikat yang dijalankan oleh Proton Holdings Berhad

2.2 Menjelaskan konsep perniagaan antarabangsa yang diamalkan oleh Proton Holdings Berhad

2.3 Mengkaji stratergi pemasaran yang sesuai digunakan oleh Proton Holdngs Berhad

2.4 Mengaplikasi pendekatan stratergik Proton Holdings Berhad menggunakan analisis SWOT
PROTON HOLDINGS BERHAD
KETUA PEGAWAI EKSEKUTIF (CEO)
TUN. DR. MAHATHIR BIN MOHAMAD
KETUA BADAN PENGARAH
DATUK SERI MOHD KAMIL JAMIL
PENGARAH
DATUK SYED RIZAL ZAINAL ABIDIN SYED MOHAMED TAHIR
ENGINEERING SERVICE
MUHD FIRDZAUS
3.0 LATAR BELAKANG
MANUFACTURING
MOHD RAFLI
MARKETING
JOHN RAYHAN
PROPERTIES
KATIE ISFARIZA
FINANCIAL SERVICE
LUKMAN IBRAHIM
INTERNET
HTTP://WWW.PROTONHOLDINGSBERHAD.COM
HTTP://ZULAIKAHA.BLOGSPOT.COM/2010/PROTON.HTML
MAJALAH
1. MAHMUD TALIB ' MALAYSIA CAR MAGAZINE' DLM.NEWS HLM,6-35,JANUARI 2011
BUKU
1. KAMUS DEWAN EDISI KEEMPAT, 2005
2. USAHAWAN DAN KEUSAHAWANAN
3. PENGURUSAN STRATERGIK
4. THE NEW ERA OF MANAGEMENT
5. PRINCIPLE OF MARKETING
LAPORAN TAHUNAN TAHUN
AKHBAR
BERITA HARIAN, 4 JULAI 2014
5.0 DAPATAN KAJIAN DAN PERBINCANGAN
5.1 AKTIVITI PERNIAGAAN
PENGELUARAN
PERKHIDMATAN
PENGELUAR AUTOMOBIL
MALAYSIA
-SERVICE
-MAINTENANCE
-SPARE PART
-WARRANTY CLAIM
5.2.1 PERANCANGAN STRATERGIK
VISI
'YOUR PREFERRED MOTORING COMPANION'
MISI
'ALWAYS DO IT RIGHT'
OBJEKTIF
MENCAPAI ASPIRASI NEGARA PERINDUSTRIAN
Full transcript