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GoPro Management 316
Transcript of GoPro Management 316
Foxconn in China
Environment, Innovation, and Sustainability
Core competency - engaging customers
Strategic intent - to help people capture and share their lives most meaningful experiences with others
Porter’s five forces
Personal Action Video Cameras
San Mateo, CA
What Employees Say
Lots of Relationship Politicking
No Share of Profit
Ignore Labor Law & Discrimination Concerns
“Insults and Disrespect”
Offshoring used in production of cameras.
Youtube, Twitter, Instagram and Facebook
Ethics and Social Responsibility
Strategy and Strategic Management
Essentials of Strategic Management
Organization Structure and Cultures
Functional Organizational Structure
High control frame
Focus on single product
One product many applications
People with certain expertise
Same sales approach all over the world
Organization Culture and Change
What is Culture?
The system of shared beliefs and values that shapes and guides the behavior of its members.
Types of Culture
Working at GoPro: Pros
Free snacks and drinks in kitchen
Good brand image
Outsiders are impressed by your job
Free camera at orientation
Working at GoPro: Cons
Managers pick favorite employees
Low pay if you’re not in high demand
No Christmas gifts
Managers aren’t involved
GoPro Company Culture
Works too hard to maintain image
Should focus more on employees
Startup environment with hierarchy
Conclusion: negative company culture
Corporate/business strategy- no real differentiation
Focused differentiation- unique product to a special market segment
Portfolio planning - cash cow
What The Company Says
No Press Releases
Designed Original Camera for Durable, outdoor, waterproof shock resistant use
Process Innovation or Business Model?
Use of user’s own videos as main form of advertising