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DreamWorks Animation- IBM 402

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Charity Harris

on 22 May 2014

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Transcript of DreamWorks Animation- IBM 402

About
Founded in 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen (SKG)
Animation studio in Glendale, CA
PDI/DreamWorks facility in Redwood City, CA
Oriental DreamWorks studio in Shanghai
28 Featured films released
Has made $11 billion worldwide, grossing $43o million on average per film
DreamWorks Animation

Brian Crane
Charity Harris
Tatiana Martinez
Hector Mejia
Competitors
Channels of Distribution
Movie Theaters
Paramount- 2006 to 2012.
20th Century Fox-2013-2017. Merchandising, commercial tie-in and promotional rights.
Television
Retained the right to co-produce any television programs. Nickelodeon helped launch a number of series.
Licensing
Strategic alliances with McDonald’s, Hewlett-Packard, Intel, Autodesk, Oracle, Polycom, RedHat and Netflix. Theme Parks: Russia, China and NJ.

Upcoming Films
HOW TO TRAIN YOUR DRAGON 2 - JUNE 13, 2014

HOME - NOV. 26, 2014

THE PENGUINS OF MADAGASCAR - MARCH 27, 2015

B.O.O.: BUREAU OF OTHERWORLDLY OPERATIONS - JUNE 5, 2015

KUNG FU PANDA 3 - DECEMBER 23, 2015

MUMBAI MUSICAL - MARCH 18, 2016

HOW TO TRAIN YOUR DRAGON 3 - JUNE 17, 2016

TROLLS - NOV. 4, 2016
Work Environment
"100 Best Companies to Work For" by FORTUNE® Magazine for five consecutive years; #12 in 2013
Approximately 2,100 employees
Provide on-campus artistic development workshops, guest lectures, weekly movie screenings, fitness classes, film days, annual events, sports teams and much more for all employees
Corporate Responsibilities
Life's a Pitch
College internships and Outreach program
Salvation Army's Project Angel Tree
CLEP Africa
DreamBuilders + Habitat for Humanity
Marketing Strategies
Business Philosophy

Mission Statement:
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced film making technology and techniques.

Goal:
"To release two CG animated feature films a year that deliver great stories, breathtaking visual imagery and a sensibility that appeals to both children and adults.”
Walt Disney Animation Studios
Frozen-Highest grossing animated film of all time. Over 1 billion dollars.
Pixar Animated Studios, Inc.
Toy Story, Finding Nemo, A Bugs Life, Monsters, Brave and others.
Blue Skys Studios, Inc.
Ice Age, Rio, Epic, and Robots.
SWOT
Analysis
Strengths
Strong management team
Broad audience
Brand name
Loyal customer base
Innovative culture
Weaknesses
Distribution agreement with Fox
Brand name weaker than competitors
Newer company
Threats
Higher production costs
Recession in economy
Opportunities
Expanding animation enterprises internationally
3D Televisions
Expanding in other industries
Company Overview
DreamWorks Movie List
20th Anniversary Look Back
Financial Market
As of June 2013, the films have made over $11 billion worldwide, with a $430 million gross average per movie. (highest average gross per film)
As of 2013, the company has a brand equity of $1.406 billion, and a net income of $55 million
For the first quarter ending March 31, 2014, there was a net loss of $42.9 million or $0.51 per share
DWA Stock
Brand Extension
Stage Attractions
Classic Media Aquisition
DreamWorksTV
DreamWorks Animation Television
DreamWorks Press
DreamTab
Shrek's Far Far Away Adventure

YouTube advertisements
Billboards
Brand Strategy
"Cloud Atlas Strategy"
Distribution Agreements (Netflix)
Social Media increase
Magnet Media
Logo Changes
Sources
Technology
Hewlett-Packard:
Since 2001 a partnership upgraded processing and memory capacity and translating into more efficiently produced films.

Primo software:
Allows DreamWorks' animators to seamlessly turn their imagination loose with the end result being instant feedback.

20,000 CPU cores in three big data centers:
Made

all of its data cloud-enabled. A developing animation from any desktop, anywhere can provide feedback.

DreamWorks Animation SKG, Inc. Merlin Entertainments and Dreamworks Animation Go 'Ogre' the Top with All New Immersive Entertainment Experience Shrek's Far Far Away Adventure. DreamWorks' Press Releases. Acquire Media, 24 Feb. 2014. Web. 19 May 2014. <http://ir.dreamworksanimation.com/releasedetail.cfm?ReleaseID=827696>.
DreamWorks Animation SKG, Inc. Fuhu, Inc. and DreamWorks Animation Launch the DreamTab. DreamWorks' Press Releases. Acquire Media, 3 Jan. 2014. Web. 19 May 2014. <http://ir.dreamworksanimation.com/releasedetail.cfm?ReleaseID=816945>.
DreamWorks Animation SKG, Inc. DreamWorks Animation Begins a New Chapter with the Launch Of Dreamworks Press. DreamWorks' Press Releases. Acquire Media, 10 Feb. 2014. Web. 19 May 2014. <http://ir.dreamworksanimation.com/releasedetail.cfm?ReleaseID=824383>.
Lieberman, David. "YouTube Touts New DreamWorksTV Channel As It Promotes Itself As An Ad-Friendly Platform." Deadline New York 30 Apr. 2014. Web. 19 May 2014. <http://www.deadline.com/2014/04/youtube-touts-new-dreamworkstv-channel-as-it-promotes-itself-as-an-ad-friendly-platform/>.
About DreamWorks Animation. DreamWorks Animation SKG, Inc. Web. <http://www.dreamworksanimation.com/insidedwa>.
Barnes, Brooke. "DreamWorks and Netflix in Deal for New TV Shows." New York Times 17 June 2013. Web. 19 May 2014. <http://www.nytimes.com/2013/06/18/business/media/dreamworks-and-netflix-in-deal-for-new-tv-programs.html?_r=0>.
Verrier, Richard. (Feb, 2013). DreamWorks Animation licenses characters for Russia theme parks. Los Angeles Times. Retrieved from: http://articles.latimes.com/2013/feb/15/entertainment/la-et-ct-dreamworks-animation-russia-theme-parks-20130215
Williams, Sean. (March, 2013). DreamWorks Animation: Where Innovation and Imagination Collide. Retrieved from: http://www.fool.com/investing/general/2013/03/05/dreamworks-animation-where-innovation-imagination.aspx
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