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Public Relation Nightmares

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Krystin Stout

on 8 November 2013

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Transcript of Public Relation Nightmares

Public Relation Nightmares
The Aftermath...
Two years after the investigation began, this issue is still ongoing and prevalent to many individuals, especially his 32 victims. Penn State is enduring both NCAA sanctions and a severely tarnished reputation. Along with a tarnished reputation, the university has settled with 26 out of the 32 victims having to pay nearly $60 million to resolve the settlements.
Jan. 1 '98
June '99
Dec. 28 '99
Summer '00
Fall '00
March 1 '02
March 2 '02
March 3 '02
March '02
March 27 '02
Spring '07
Spring '08
Early '09
Sept. '10
March '11
Nov. 5 '11
Nov. 7 '11
Nov. 8 '11
Nov. 9 '11
The boy known in the case as Victim 7 meets Sandusky through The Second Mile program at age 10.
At the age of 7 or 8, the boy known as Victim 6 meets Sandusky through a Second Mile event at Spring Creek Park.
Victim 5 meets Sandusky through The Second Mile when he is between the ages of 6 and 7.
Victim 5 is taken to the locker rooms and showers at Penn State by Sandusky when he is between the ages of 8 and 10.
Victim 6 is taken into the locker rooms and showers when he is 11 years old. When Victim 6 is dropped off at home, his hair is wet from showering with Sandusky. His mother reports the incident to the university police, who investigate.
A janitor named James Calhoun observes Sandusky in the showers of the Lasch Football Building with a young boy, known as Victim 8, pinned up against the wall, performing oral sex on him. He tells other janitorial staff immediately.

Calhoun tells other physical plant employees what he saw, including Jay Witherite, his immediate supervisor. Witherite tells him to whom he should report the incident. Calhoun was a temporary employee and never makes a report. Victim 8's identity is unknown.

Victim 1 meets Sandusky through The Second Mile at age 11.
Sandusky is forbidden from seeing Victim 1 and from the school district when mother of Victim 1 reports the sexual abuse to the school. The incident is then reported to the authorities as required by law.
Sandusky retires from The Second Mile.
A possible 9th victim contacts state police. Penn State cancels Paterno's weekly news conference as cries for the termination of Paterno and Spainer grow across the country.
Victim 4, during his second year with The Second Mile program, meets Sandusky at the age of 12 or 13.
Victim 3 meets Sandusky the summer between his 7th and 8th grade years through The Second Mile.
A Penn State graduate assistant enters the locker room at the Lasch Football Building. In the showers, he sees a naked boy, known as Victim 2, whose age he estimates to be 10 years old, being subjected to anal intercourse by a naked Sandusky. The graduate assistant tells his father immediately.
The graduate assistant hears back from Curley who states that Sandusky's locker room keys have been revoked and the incident has been reported to The Second Mile.
During the track season, Sandusky begins spending time with the boy weekly including over night stays at Sandusky's home.
Pennsylvania general attorney begins an investigation when a boy comes forward reporting sexual abuse over a four year period.
Attorney General, Linda Kelly, says that Paterno is not the target of the investigation, but does not say that about the University. Curley and Schultz admit to charges that they failed to alert police of Sandusky's actions. Both men have stepped down from their positions.
Paterno announces that he will retire at the end of the season, but the Penn State Board of Trustees oust both Paterno and Spainer immediately.
Jerry Sandusky's events
The start of it all...
Jerry Sandusky founds The Second Mile. The organization starts as a group foster home for troubled boys and evolves into a charity to help children with absent or dysfunctional families.
Victim 4, along with Sandusky's wife, is listed as Sandusky's family for the 1998 Outback Bowl.
Jerry Sandusky retires from Penn State, but still holds a well respected status.
Victim 4 is again listed along with Sandusky's wife in the family party for the 1999 Alamo Bowl.
The morning following the incident, the graduate assistant calls Coach Paterno, goes to Paterno's home, and recounts what he saw in the locker room the day before.
After hearing the report, Paterno calls Tim Curley, Penn State athletic director, to his home to report what the graduate assistant told him the day before.
Later in the month, the graduate assistant is called to a meeting with Curley and the senior vice president for finance and business, Gary Schultz. After hearing the report, they say they will look into it.
A university once known almost exclusively for its football reputation is now having to deal with a very disturbing chain of events that have slowly been uncovered about assistant football coach Jerry Sandusky. The first known date was in 1994, but for many victims, they are still having to relive the horrors today in court.
Pennsylvania State University
When COO of Chick-Fil-A, Dan Cathy, was interviewed on The Baptist Press about his religious views and how that may change the way he conducts business, he never expected a backlash quite this large
Harrisburg, Pennsylvania Patriot-News reports the grand jury is investigating Sandusky on counts of indecent assault of a teenage boy. Witnesses say the grand jury has been meeting for 18 months.
Sandusky is arrested and released on $100,000 bail after being arraigned on 40 criminal counts.
Like most stories, the reaction to Dan Cathy's statement had two very different reactions. Those opposing Cathy's statements protested outside the restaurants with signs proudly proclaiming their sexual preference. On the other hand, community members that supported Cathy's views participated in what was called "Chick-Fil-A Appreciation Day" where vehicles and customers lined the block to get some of that famous chicken.
The Aftermath...
Works cited
Services, ESPN.com News. "Sandusky, Penn State Case timeline." ESPN. ESPN Internet Ventures, 09 Nov. 2011. Web. 04 Nov. 2013.

"Sandusky Case: Victim 1 Speaks." YouTube. YouTube, 19 Oct. 2012. Web. 05 Nov. 2013. <

"Chick-fil-A Chief 'Guilty as Charged' on Gay Marriage Stance." YouTube. YouTube, 18 July 2012. Web. 05 Nov. 2013. <
Coleman, Victoria. Digital image. Real Clear Politics. NBC News, 2 Aug. 2012. Web. 5 Nov. 2013.
Hsu, Tiffany. Digital image. Los Angeles Times. N.p., 26 July 2012. Web. 5 Nov. 2013.
Diamond, Diane. Digital image. Official Site of Author and Investigative Reporter Diane Diamond. N.p., 15 Oct. 2012. Web. 5 Nov. 2013.
Rourke, Matt. Digital image. The New York Times. N.p., 7 Nov. 2013. Web. 7 Nov. 2013.
Flounders, Bob. Digital image. Penn Live. The Patriot News, 29 Feb. 2012. Web. 5 Nov. 2013.
Digital image. Bowl Central. N.p., n.d. Web. 5 Nov. 2013.
SRG. Digital image. The Sports Report Girl. N.p., 25 May 2010. Web. 5 Nov. 2013.
Digital image. Valero Alamo Bowl. N.p., n.d. Web. 5 Nov. 2013.
Audette, Scott. Digital image. The New York Times. Reuters, n.d. Web. 5 Nov. 2013.
Bower, Bradley C. Digital image. USA Today. AP, 11 Jan. 2012. Web. 5 Nov. 2013.
Ivey, Shannon. Digital image. Hollywood Republican. N.p., 13 July 2013. Web. 5 Nov. 2013.
Staff Reporters. Digital image. Neon Tommy. University of Southern California, 7 Dec. 2011. Web. 5 Nov. 2013.
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