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Learning at Watts
Transcript of Learning at Watts
Schools & Colleges
Roll out the programme via E Mail marketing messages to infant, middle and secondary schools. Using data base in house.
Social Media: share on teacher resource sites.
Print: leaflet drop to schools via post, integrates with social media.
Personal visits to local schools rolled out over year plan. Local authority link up: Waverley and Guildford Borough Counci. Joint with learning teams.
Advertising: Times Literary Supplement
Advertising: First News teachers section
call to action for entries to the prize
e mail to arts colleges, arts evening classes, University of Surrey, Farnborough College of Technology.
London Arts Schools.
social media FB, Twitter, on Windsor and Newton sites
Eductional Vlogger/Blogger to mention prize (part of larger on line campaign)
Research: reach out to local and national fine arts departments. Invite celebrity academics to take part and publicise exhibitions.
Learning at Watts
social media shout outs to all discover, explore, do activities.
out to families : hire a bus for the day, target leisure centres, supermarket car parks, malls to attract learning programme at Watts to show what's free. Opportunity for data capture.
Surrey County Show: Eagle Radio/Meridian to shout out the tile competition and Watts stand. Interview with Learning staff on air.
Employ actor to be on stand as Watts to enrourage engagement.
Community & Outreach
Watts believed art could tranform lives, just as it does today.
Promote Big Issues Project: contact specialist institutions. Face to face works well and offer significant leave behind for scrutiny to help vulnerable people.
Community Pop Up-request publicity on vacant building site:
Pack to send out to schools: showing Watts "freshness" and relevance. Amazing.
Specifically Duke of Edinburgh: market to schools participating in the programme, show how Watts can help them achieve this award.