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Lean Pills: Lean Startup, Effectuation, Empathy Map, and other tools explained

As used on conference for ESPAE Graduate School of Management and ESPOL Entrepreneurship and Innovation staff and professors.
by

David Chang

on 2 October 2014

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Transcript of Lean Pills: Lean Startup, Effectuation, Empathy Map, and other tools explained

Customer
Discovery
Customer
Validation
Customer
Creation
Company
Building
Ideation
Pivot
Hypotheses,
Experiments,
Insights
Data,
Feedback,
Insights
User stories
Ideation
Incubation
Demostration
Promotion
Sustaining
Test Scenarios
Architectural
Spike
Release
Planning
Iteration
Acceptance Tests,
Retrospectives
Small Releases
Bugs
Versioning
Next iteration
Spike
r: recursos
r
r
r
r
Lean + Scrum + 4S
Lean Pills
Now with 0% BS!
Failure is everywhere
t
$
It's YOUR journey
you are here
“Startups operate
under conditions of

extreme uncertainty
.”
- Eric Ries
we can build,
BUT
we can't aim.
Startup = Experiment
Agile vs. Lean
Client driven Sprints
We don't know the solution
Increments: weeks
Continuous Integration
Tests in Mock Prod Environment
Opinions on Demos
Deliver monthly value (~3 sprints)
Done = Ready to deploy
Learning Cycles
We don't know the user's problem
Increments: hours
Continuous Deployment
Testing in Production
Behaviors in Production
Deliver value daily
Done = Validated learning
Lean Startup Cycle
Learn
Build
Measure
<code />
ideas
data
90%
ran out of $
Care about traction and revenue models.
Often disregard your amazing tech.
If possible, prefer clients to investors.
On Investors
Hate being told they're wrong.
Feel don't have not enough info to launch.
More effort, more waste, more attachment.
LATAM needs world class startups.
On Founders
Seek unfair advantage over competition/copycats.
BPs waste effort on fiction, and who reads them?
On Models
No haste: burns cash.
No learning: aimless experiments.
No focus: polish stagnation.
Systematic "pivots"
Minimum Viable Products
are code to test hypotheses.
Test
riskiest

hypotheses

first
, easiest last.
Learning based
pivots, validation driven code.
Target early adopters
, provide tests for behavior.
Examine behaviors
, then design a better experience.
Seek for business model
advice in conversations
.
Concierge first
, build second.
The Lean Canvas
while(true);
Cycle
1.
Build
a canvas (15-20 min, 3 lines per box).
2.
Identify
riskiest assumptions.
3.
Prototype
highest risk as an MVP/test.
4.
Validate and measure
H1 (TW/FB/User behavior).
5.
Learn and Pivot
.
@DavidFernandoC
www.davidfchang.com
Literature
http://goo.gl/iwQBvu
The Empathy Map
Effectuation Model
#JFDI
“Stop build stuff
nobody wants

- Eric Ries
Validation Board
AARRR!
D. McLure's Pirate Metrics
Full transcript