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25 Good Fundraising Ideas (and one bad one)

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by

Jeff Brooks

on 10 September 2014

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Transcript of 25 Good Fundraising Ideas (and one bad one)

(and one bad one)
Good Ideas
25
1. Donate
2. Get on every mailing list
3. Hang around with older folks
4. Go to church
5. Read the popular press
6. Be a little bit uncomfortable
7. Embrace fundraising
8. Give donors something to DO
9. Make the donor the hero
10. Make sure the words and pictures match
11. Remember: you are wrong
12. Ask more often
13. Keep asking your best donors
14. Send receipts faster
15. Give your donors choices
16. Repeat yourself
17. Eye contact
18. Make the letter longer
19. Design boring
20. Get rid of the teaser
21. Design for bifocals
22. Write at 6th grade reading level
23. Write the reply coupon first
YES!
24. Tell donors you need them
25. Don't over-focus on creative
The bad idea ?
Let a typo go through
FAMINE! DEATH!
SUFFERING!
List
Offer
Creative
The people you're talking to
Determined by medium, list selection, & statistical modeling
Copy (including stories)
Design
Images
40%
40%
20%
The specific action you're asking them to take
Full transcript