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Australian Competition & Consumer Commission (ACCC) n.d. a,
Transcript of Australian Competition & Consumer Commission (ACCC) n.d. a,
Range: CI500 series products
13 September 2011
Class II - illness & mistreatment
Reason - stoppage rate
Share prices history from 11 Jan 2010 to 12 Jan 2015
Cochlear gross profit margin 2011—2014
Concepts - Ethical investment & Consumer right
Finance performance - share price history & profitability
Australian Competition & Consumer Commission (ACCC) n.d. a, Consumer rights & guarantees, Australian Competition & Consumer Commission, viewed 14 January 2015, <https://www.accc.gov.au/consumers/consumer-rights-guarantees>.
Australian Competition & Consumer Commission (ACCC) n.d. b, Consumer guarantees, Australian Competition & Consumer Commission, viewed 14 January 2015, <https://www.accc.gov.au/consumers/consumer-rights-guarantees/consumer-guarantees>.
Advanced Bionics 2014, Advanced Bionics Announces Voluntary Recall of the HiRes 90K Cochlear Implant, Advanced Bionics Ltd., viewed 13 January 2015, <http://www.advancedbionics.com/us/en/system/footer/about_us/media_center/archive/2010/voluntary_recall.html>.
Cambridge Business English Dictionary n. d., English definition of ethical investment, Cambridge University Press, viewed 12 January 2015, <http://dictionary.cambridge.org/dictionary/business-english/ethical-investment>.
Cochlear Ltd. 2012a, Cochlear 2012 Annual Financial Report, Cochlear Ltd., viewed 12 January 2015, <http://www.cochlear.com/wps/wcm/connect/intl/about/investor/annual-reports>.
Cochlear Ltd. 2014b, Financial History, Cochlear Ltd., viewed 12 January 2015, <http://www.cochlear.com/wps/wcm/connect/intl/about/investor/financial-history>.
Evaluation of Cochlear
Leo & Johnson
What is ethical investment?
What is consumer right?
Commodity Systems, Inc. (CSI) 2015, Commodity Systems, Inc., viewed 14 January 2015, <https://au.finance.yahoo.com/echarts?s=COH.AX>.
Cresswell, A 2011, Cochlear ear implants recalled globally, News Ltd., viewed 12 January 2015, <http://www.theaustralian.com.au/news/health-science/cochlear-ear-implants-recalled-globally/story-e6frg8y6-1226135202334>.
Michelson, G, Wailes, N, Laan, SVD & Frost, G 2004, 'Ethical Investment Processes and Outcomes', Journal of Business Ethics, vol. 52, no.1, June, pp1-10, viewed 12 January 2015, Macquarie University library database.
The Therapeutic Goods Administration (TGA) 2014, Cochlear nucleus CI500 implant range (recall notice), Australia Government, viewed 12 January 2015, <https://www.tga.gov.au/product-recall/cochlear-nucleus-ci500-implant-range-recall-notice>.
Wikipedia 2014, Cochlear Limited, Wikimedia Foundation, Inc., viewed 12 January 2015, <http://en.wikipedia.org/wiki/Cochlear_Limited>.
Wilkins, G 2013, Cochlear profits, shares fall, Fairfax Media, viewed 20 January 2015, <http://www.smh.com.au/business/cochlear-profits-shares-fall-20130205-2dwfx.html >.
Cochlear --- a wise choice
An ethical company
Gaining high profits
（Cochlear 2014 Annual Financial Report）
an investment behavior
personal values social considerations economic factors
(Michelson et al. 2004, page 1)
"repair & replacement & refund
cancel a faulty service"
(ACCC 2014b, para 7)
(Creswell 2011, para 9)
(Advanced Bionics 2014)
(Cochlear Ltd. 2014b)
1. 2011~2013: a significant fluctuation
2. In 2012, the profit margin plummeted to 52%
3. In 2014, the figure came back to 69.16%
1. Share price fluctuated during this 5 years
2. In October 2011, it plummeted sharply to the bottom- 47
3. Between 2013- 2014, it decline again
Cochlear is an ethical company
Cochlear can gain high profits.
founded in 1981
3 series: Nucleus, Hybrid and Baha
$ 805 million revenue in 2014
Only 2 implants had stopped work
250,000 Global products
Advanced Bionics (AB)
- 2 confirmed recipients & pain
Cochlear - won't be injured
Cochlear is an ethical company
Source: YCHARTS 2015
Source： Commodity Systems, Inc. (CSI )2015
4. Patent dispute provision(Cochlear Ltd 2015)