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End o' Industry
Transcript of End o' Industry
"the recession-proof industry"
Once upon a time...
the textbook business was called
a textbook was how teaching/learning happened
schools and governments always had money
demand was steady and predictable...
steady and predictable...
Textbooks replaced on a 6-8 year cycle
Process driven by "adoption states" in South and West
Adoption states had specially designated $ set aside for textbooks
18 biggest shown here
State buys books for districts on a set schedule (typically a 6-8 year cycle)
Bigger states can afford to make crazy demands on publishers.
Publishers can afford to make huge free-with-order packages and elaborate customizations.
In remainder (Open Territory), districts buy with their own money whenever they want to (and get less attention).
"Hasta la vista, baby," says Schwarzenegger...
"It's nonsensical--and expensive--to look to traditional hard-bound books when information today is so readily available in electronic form." Schwarzenegger, June 6, 2009
California opts for (free) open-source texts for now.
No new standards, teaching frameworks or adoptions until 2013 or later.
Maybe everything's NOT always bigger in Texas..
Legislature only appropriates enough money for 85% of forecasted textbook purchase.
Future years look daunting.
Schools can now buy software, hardware, or lab kits with textbook funds.
Districts adopting open-source or online texts share savings with the state.
Florida: sunset in the Sunshine State?
July 2009: "Textbook" redefined to include software, kits, etc.
...Is it time to panic yet?
People didn't stop buying cars when the Big Three stumbled...
What do they still need?
Intellectual property: the effective juxtaposition of content (not just words)
Who can still win?
It's the Feds!