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marketing 4 non marketeers

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by

mahmoud ayman

on 29 March 2014

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Transcript of marketing 4 non marketeers

m
Marketing
4
non-marketeers
M.Ayman
By
Objectives
1 .
2.

3.
to understand the real concept of marketing.

to be able to apply marketing principles
on any process effectively.


a quick review on social media marketing.
what is marketing?
delivering a to satisfy of a target at a profit
value
needs
*
different from competitors
needs & wants & demands
what is value ?
market and market place
market
Tip
defining company mission
planning , marketing and
functional stages
setting company objectives and goals
designing the business profile
tayeb leeh 3awz a3ml marketing asasn ?
marketing
mix
P
c
s
segmentation
T
targeting
P
positioning
Positioning ,,,,,, a life style
positioning and branding
raga3o dahroko lewara
ba2a w rakezo ma3aya
tips + exercise
it's every where & it makes u succeed
exercise
l
: m.ayman@systex.com.eg

: 01114619334

:

thanks for your time
branding
the secret word
-customer value.
-cost.
-convenience of customer.
-communication.
أحمد مكى المخدارات
customer vs competitors analysis
is to differentiate
customers build brands
you have to get there first
get a new category
"human brain"
google colors
questions ?
"nt
abundance ( media channels , cloud computing , P&g R&D )
"this what people will remind you with" P.C
products & services
marketing process :
1-market research
2-analyze market
now you are ready to design the product, start pricing
and promoting it.
fashal el samna
vs
yalla negarab
what
how
The golden circle
Simon Sinek "how great leaders inspire action"
people don't buy what you do
why isn't a result
computer - mp3 "apple - dell "
how to communicate "apple ad" = human brain
loyalty of followers - hire who believe what u believe " Samuel Peirpant Langley"
three words for making marketing decision
exercise 1
exercise 2
why
Social Media
Full transcript