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Levantate Mujer

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by

Ailyn Naranjo

on 2 January 2013

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Transcript of Levantate Mujer

Jeronimo Quotes, chistes y mas en un APP Use calendar to mark events and track health related issues UN NUEVO DIA
APP Telemundo is launching a new application for the iPadand iPhone. especifically target for women. Users can interact with “Un Nuevo Dia” and “Mujer De Hoy” at the same time. WHY AN APP FOR THE SHOW? UN NUEVO DIA APP APP FOR WOMEN Connect with your friends Daily REMINDERS SHARE PHOTOS Connect with other women Your own PROFILE SOLUTION: According to Nielsen the breakdown is as follows:  45% of Hispanics, mobile users in the country have smartphones. Hispanics are about evenly split. 29% have an iPhone, 27% have a Blackberry, and 27% have an Android phone.



We believe that the introduction of an interesting, informative, engaging and useful, could be very successful since there are not much Hispanic/women oriented apps in the market.
Innovation is always good and the key benefit of this app can overcome other obstacles DID YOU KNOW? http://www.csmonitor.com/USA/Society/2011/0210/Cellphones-helping-minorities-close-gap-on-Internet-access FACTS Hispanics are moving fast to the web but through mobile phones. 

Blacks and Hispanics are more likely than whites to access the Web from a cellphone rather than from an Internet-connected home computer.

According to  Cathie Norris, regents professor in the Department of Learning Technologies at the University of Northern Texas. Blacks and Hispanics, on average, have lower levels of education and earn less than whites. By opting for a phone rather than a computer, "you get the most access for the least amount of money,” she says. The phone is subsidized, can go anywhere, and isn't as costly as a computer. WHY IS THIS APP IMPORTANT? This APP will bring users Telemundo’s latest insights on the show along with Mujer De Hoy.
This APP utilizes the latest technology resulting in an experience that is unique for Hispanic women who care about fashion, food and family.
It is extremely fast and easy to use.
Telemundo’s new app “Un Nuevo Dia” not only makes women’s life extremely easy but it takes the experience to another level by providing access to a supportive Hispanic community of women around the world.” www.pagefreezer.com
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http://gadgets.ndtv.com Social Platforms Stimulation Content Awareness Increase traffic Engage Objectives with Social Media: Speed
Connection
Publicity SOCIAL MEDIA Among its competitors Where is Entertainment Fashion Contests Health How ??? Juan Juan UN NUEVO DIA APP APP FOR WOMEN ALL IN YOUR MOBILE DEVICE STAY CONNECTED through the day with


Speak Your Mind WHY IS THIS APP IMPORTANT? This APP will bring users Telemundo’s latest insights on the show along with Mujer De Hoy.
This APP utilizes the latest technology resulting in an experience that is unique for Hispanic women who care about fashion, food and family.
It is extremely fast and easy to use.
Telemundo’s new app “Un Nuevo Dia” not only makes women’s life extremely easy but it takes the experience to another level by providing access to a supportive Hispanic community of women around the world.” UN NUEVO DIA
APP Telemundo is launching a new application for the iPad and iPhone. especifically target for women. Users can interact with “Un Nuevo Dia” and “Mujer De Hoy” at the same time. Creating a strong Identity Introduction of Mujer de Hoy segment and App

Two stages
Participation
Recognition Engagement Campaign Common interests

Structured content
Weekly Distrubution
Editorial Calendar sugested

Mujer de Hoy website’s traffic to Un Nuevo Dia and vice versa. Mujer de Hoy Segment New Segment
Social Engagement
Application Tactics SWOT ANALYSIS About 75% have children in the home
Develop interest in younger crowds
“Mujer de hoy” recognized brand: platform
Content for Stay at home mothers
Internet & TV
Mexicans
West Coast
Identification
Engagement
Experts Opportunities Situation Analysis Hispanic Media Futures 4th Generation Member Member Member Member Member Member (cc) photo by theaucitron on Flickr (cc) photo by theaucitron on Flickr Virginia Torres Journalism Laura Patiño Jeronimo Boza Journalism Ashley Lapadula Journalism Diana Gomez Public Relations - Marketing Juan Perez-Duran Advertising - Tourism Ailyn Naranjo Journalism - Español Crossover Connection How can we unite the east
and west coast? Advertising - Marketing Participation Re-Inventing the morning show
Introducing a new talent with fixed followers
New segments for stay at home mothers
Identification with audience
Social Media push and pull
Attracting Male Audience/Mexicans
New/Modern-Attractive Set Strengths:
Strong chemistry within the presenters
Have humor factor (Macara/Cowboy)
Mujer de Hoy: Relevant topics
Target Audience: Women 18-49 7am - 41K, 8am - 50K, 9am - 58K
To date: Levantate/Un Nuevo Dia went up 2% from 91 K to 93 K
Strong audience of older people.
A morning show that covers many topics: news, horoscope, activities.
Known talent
Access to personnel/reporters in Mexico and L.A. Weakness Lack of audience participation
Lack of real stories in which people could identify with. (Ex. love & relationships)
New segment needs captivating topics
No emphasis on Twitter/FB pages New generation: young adults are bilingual
Morning show competition: Despierta America, Today Show, Good Morning America, Tres Mujeres
Different Realities: East Coast vs. West Coast
Technology: Internet releases information fast Threats REEL (VIDEO) VIDEO OPINIONES http://scopra.com/unnuevodia/ - MUJER
- IVILLAGE MUJER DE HOY
- SOCIAL ENGAGEMENT CAMPAIGN
- NEW APP Recognition Online audience role: JUDGES Two stages:
Participation
Recognition Social Engagement Campaign Social Media
Speed
Expansion/Connection
Publicity Recognition OFFLINE ONLINE LA MUJER DE HOY (Producer/Editor/Reporter) (Producer/Reporter/Writer) (Account Executive) (Creative Director) (App Developer) (Reporter) (Reporter)
Full transcript