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Social Media: Real Estate

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by

Kimberly Parker

on 7 May 2014

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Transcript of Social Media: Real Estate

What social media outlets are the most relevant and beneficial to the real estate market?
Business Problem
Business Problem
Interview Recap
Social Media: Real Estate
BADM 300 MWF 10am
Sources
Ankeny, J. (2009). How Twitter is revolutionizing business. Entrepreneur, 37(12), 26-32.

Bronner, F., & de Hoog, R. (2014). Social media and consumer choice.
International Journal Of Market Research, 56(1)
, 51-71.

Bullas, J. (2014, January 17). 22 social media facts and statistics you should know in 2014. Retrieved from http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

Campbell, E. (n.d.). Pinterest for real estate? Retrieved from http://youtu.be/FFyyUk9ju4I.

Real estate gets hooked. (2011). Marketing Research, 23(3), 4.

Zillow launches Zillow tech connect; allows brokers and agents to easily use Zillow with their current customer relationship management program. (2013). PR Newswire US.

Zillow's audience - local ads on Zillow. (n.d.). Retrieved from http://www.zillow.com/advertising/Audience.htm

9 fantastic real estate social media marketing statistics. (2014).
RealEstateAgentU
. Retrieved from http://realestateagentu.com/9-fantastic-real-estate-social-media-marketing-statistics/

Kimberly Parker, April McDonald, Emily Souza, Jessica Kay, Caitlin Raymond, Dominic Mustafa, Alex Mistuloff
Aspects to Consider
Recommendation #2
Pinterest
Target market
Customer relations
Cost vs. Benefit
Recommendation #3
Twitter
Target market
Advertising
Advantages
Recommendation #4
Facebook
Target market
Cost vs. Benefit
Competition
Recommendation #1
Zillow
Target market
Annual growth
Advantages
Proof of Concept
Zillow
Sandi Bauman
10 years experience
3 agents
Broker
Challenges
Maintenance
Poor turnout
Scams
Restrictions
Office Sales
Sandi's Sales
Other Agents
Market times
(Ankeny, 2009) ("9 fantastic", 2014)
Facebook
Realtor.com
Zillow
The Sandi Bauman Team
Marketing Strategies
Recognition
Brand
Goals
Solutions
Hiring help
Tracking turnout
Innovating
Active Rain
Craigslist
Twitter
Premier agent
5 star score
Zillow All-Star
Local expert
Proof of Concept
Pinterest
Fresh coat
Holiday
Sold by RE/MAX
Staging
Proof of Concept
Twitter:
Century 21 (@Century21)
69k followers
Tweets
Proof of Concept
Facebook
Agent Directory
Posts
Followers
("Real estate gets hooked", 2011)
Facebook Statistics
9 in 10 realtors
79% use Facebook
47% of Americans are influenced
Advertising
Choose objective
Select audience
Set the cost
Performance Reports
Advertising performance
Responder demographics
Newsfeed report
(S. Bauman, personal communication, March 31, 2014)
Pinterest Statistics
Over 25 million unique visitors monthly
1 in 5 women are on Pinterest
3rd most popular social network in the U.S.
(Campbell, n.d.)
(Campbell, n.d.)
Customer Relations
Credibility
Introduce your team
Showcase your listings
Create brand
Share business
Client communication
Customer testimonials
Lifestyle content
(Campbell, n.d.)
Zillow via mobile
155 million homes viewed March 2012
57 homes per second
Advantages
Zillow home search priority listing
Highlighted listings
Competitive advantage
("Zillow's audience- local ads on Zillow". n.d.)
("Zillow launches Zillow tech", 2013)
(S. Bauman, personal communication, March 31, 2014)
(Kiss, 2014)
(Bullas, 2014)
(Bronner & de Hoog, 2014)
(S. Bauman, personal communication, March 31, 2014)
(S. Bauman, personal communication, March 31, 2014)
http://www.zillow.com/profile/sandibauman/
http://www.pinterest.com/remax/
(S. Bauman, personal communication, March 31, 2014)
https://twitter.com/CENTURY21
https://www.facebook.com/realestateagentdirectory
(S. Bauman, personal communication, March 31, 2014)
Limited budget
Time frame
Skills required
Implementation
Full transcript