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THE AMERICAN DREAM AS A TOOL OF SOFT POWER

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Madeleine Pertuz

on 22 January 2015

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Transcript of THE AMERICAN DREAM AS A TOOL OF SOFT POWER

THE AMERICAN DREAM AS A TOOL OF SOFT POWER
AMERICAN DREAM
The concept of the American Dream goes back to the sixteenth and seventeenth centuries. When the British pioneers tried to persuade the citizens of his country to move to the British colonies in North America. His language and promises of these colonies eventually create three persistent myths:
1. United States as a land of plenty.
2. United States as a land of opportunity.
3. United States as a land of safe destination.

HISTORY OF THE AMERICAN DREAM
The term "American Dream" was coined in the decade of the Great Depression (1930) nineteen thirty
The American dream as Adams-defined the same way: "It was a better, richer and happier life for all citizens of any kind, which is the contribution to the discourse managed since then as a tool of soft power

FOUR PILLARS OF THE AMERICAN DREAM
The first, the "Dream of Abundance" featuring an abundance of material goods for all Americans and reinforces them resort to be the richest society on earth.


The second, the "Dream of a Real Democracy" in which each person has access to the same things regardless of gender, race or religion.

For Nye, power is the ability to influence the behavior of others to get the outcomes you want.
THE IDEA OF THE AMERICAN DREAM IS THE BEST EXAMPLE OF THE USE OF SOFT POWER
Third, the "Dream of Freedom of choice"
which allows everyone to choose their
own lifestyle.


Finally, the "New Dream" that allows everyone to be "in" (fashion), starting from the big cities and on to cover villages and countryside, contrary to traditional conservative tendency of society, culture and even politics.


What factors
influence the
American dream?
The American dream has been
passed since the decade of
the 40 and 50, ending World
War II, where he begins as
give a series of migration from
Europe to the United States,
influenced by the best quality
of life that occurs in United
States and the devastation
Western Europe especially.
Besides the influence of the mass media,
is important that through these quality of
life and American culture is shown, what
motivates people in the world to migrate to
this country.
The series presents the life of an average American family that shows the failure of the great American dream, and is organized in
turn antiheroics characters, bad, exaggerated in its ugliness and provided with attributes that
can cause envy.

Just mentioned the reasons why the american dream is so popular and is a great soft power tool
I will say that in terms of global relations this is not a positive aspect
MIGRATION
One of the mai reasons to believe in the American dream is the idea you can begin in a poor environment with lack of resources and end up reaching the top.

Dozens of programs on television speak of those who made it. And that encourages people to work, and work, in order to produce and finally to get the famous " "AMERICAN DREAM" This usually turns into frustration and usually debts are left behind plus migration problems and sometimes deportation.
Groups of people who charge an immigrant high amounts of money from"4,000 to $ 6,000 or more
depending on the security," they offer them and for the same price offered another opportunity to enter the United States" . Without any garantees of not being deported.
Many people go to the united states
convinced that they will be rich
and famous but..

Just 18% of all small business owners in America where born outside the United States, and can say they are relatively successful business
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