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Better Together Than Apart?

AESP National Conference 2013
by

Kelsey Raftery

on 13 September 2013

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Transcript of Better Together Than Apart?

Danielle Marquis
January 30, 2013

Better Together Than Apart?
Cross-Program, Cross-Utility Energy Efficiency Program Marketing

Jan. 27-30, 2014
Sept. 30-Oct. 2, 2013
For more information - www.aesp.org
Apr. 29-May 1, 2013

AESP’s Spring Conference
Dallas, TX

AESP’s Fall Conference
Seattle, WA

AESP’s National Conference
San Diego, CA

Save the Dates
Idea #1
Idea #2
Idea #3
Key Markets
Facility-Level Integration
Key Geographies
Community-Level Integration
Key Programs
Integrated Program Design
Lighting
Water Conservation & Water Treatment
Industrial
Refrigeration
HVAC
Process
Optimization
Comprehensive Food Processing
Energy Efficiency Program
Residential
Program
Municipal Program
Large Commercial
& Industrial Program
Multifamily
Program
Vermont Energy
& Climate Action Network
Collaboration
3 Ideas
dmarquis@smartwattinc.com
Danielle Marquis
Marketing Director
Utility Marketing
Demand-Side
Management
Energy
Efficiency
Demand
Response
Distributed
Generation
Small
Business
Large Commercial
& Industrial
Non-Residential Rate Class
Energy
Efficiency
Small Business
Energy Efficiency
Lighting
Gas
food processing
office building
dentist office
parking garage
Agricultural
winery
farm
Goals
Budgets
Holistic
Marketing
a marketing strategy that considers the business as a whole, including its place in the broader economy, society and in the lives of its customers
Fragmentation
Small Business
Program
Energy Efficiency
Demand
Response
Distributed
Generation
Utility A
Utility B
Utility C
Massachusetts Energy Efficiency
Appreciative Inquiry Summit
Better Together
Than Apart?
Kelsey's dad
Kelsey's brother
Full transcript