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Country Manager Final Report

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by

fox fox

on 9 December 2013

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Transcript of Country Manager Final Report

Country Manager Final Report
Final Report
Strategies
Success
Alternatives
Lessons
Market Entry Strategy
Mexico
Brazil
Chile
Argentina
Success
High Brand Awareness
Alternatives
Enter more markets and much faster
Alternatives
Enter more markets and much faster
Mexico

Large polulation
Large GDP/Capita($)
Short distance
Why Mexico
Plant
Strategies
Chile & Argentina
Younger/ White
Family/ Economy
Brazil:
Highest total assessment score
Huge potential
Overall:
Lower price higher allowance
Higher price lower cost
Success
High Market Share
Success
Positive Net Contribution
Success
Alternatives
Updating Advertisement
Alternatives
Using Cross-Section Analysis
Alternatives
Using Cross-Section Analysis
Alternatives
Set capacity based on sales
Lessons
Different markets and different customer segments have different needs
Lessons
A better forecast is always needed
Lessons
Making profit is a long and "painful" process
Lessons
The country’s economic background can affect your performance
Lessons
Put your emphasis on the distribution channel which benefits you most
"Crystal" Clear???
Q & A
Thank You
Team 1:
Zhili Chen
Di Zhang
Ruiqi Li
Chenning Zhu
Full transcript