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Copy of The Brand Me

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by

Craig McNally

on 16 December 2014

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Transcript of Copy of The Brand Me

The Brand
Me
!

Become Involved
Who are you?
How do others
view you?
Create your
network
What is personal branding?
What is a brand?
4 Step Branding Process
Skills
Abilities
Professional Experiences
Volunteerisms
Organizations
Passions & Personality
USP's
Unique Selling Points
Think out of the box!
Influencers
Organizations
Community
What would
your
________
say about
you?
Experts
Friends
Co-Workers
Family
Professors
Classmates
What does say about you?
Appropriate Fields
Networking
"Your brand is what people say about you when you're not in the room"
- Jeff Bezos, Founder of Amazon
"All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."
- Tom Peters in Fast Company
Maintain
Personal Branding is associated
with celebrities...
Pick a celebrity.
How is their image perceived
among their target audience?
How do you translate
those same items into
a personal brand?
Volunteering
Organizations
Networking

Pictures & Status
Remove anything inflammatory
Untag yourself
Be professional
Settings
Only Friends
a characteristic or
distinctive kind
Last thing! (I promise!)
The marketing practice of creating a name, symbol, design or slogan that identifies and differentiates one product from another.
A brand is a promise to consumers. It tells them what they can expect from.
A brand is the intangible sum of a product's attribute: its name, packaging and price, its history, its reputation, and the way its advertised.
...it’s the “emotional aftertaste” you leave with people after an interaction with you (personally or even a second-hand).
entails
managing
the perceptions effectively and controlling and influencing how
others
perceive you and think of you.
T
H
E
McNALLY

factor

All: Pon di riddim (rep x5)
P 1: _____
P 2: Oui!
P 1: Who deh bout?
P 2: _____
P 2: _____ Who deh bout?

The end goal is that the personal brand that you develop will build your reputation and help you to grow your network in a way that interests others. They will then seek you out for your knowledge and expertise.
Elements Of Personal Branding
1
3
4
What will not I stand for?
What are my core beliefs?
What virtues do I aspire to, displayed by others?
What would I be willing to give up or change?
Racism
Abuse
Loyalty
Prof. Dev.
Belief/Others
Dress/Attire
Physical App.
Approachable
Honest
Integrity
Punctuality
2
Drinking
Cursing
Smoking
Full transcript