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SWOT Analysis

Mobilink Pakistan
by

LalaRukh Mansoor

on 31 August 2015

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Transcript of SWOT Analysis

Government College University
OVER-VIEW
SWOT Analysis
MOBILINK REBRANDING
Why Mobilink changed its logo?
STRATEGIES
OPPORTUNITIES
THREATS
Strengths
Are characteristics of the business or project that give it an advantage over others.
Are alway
internal
E.g. loyal employees
Weaknesses
characteristics that place the business or project at a disadvantage relative to others.
Are always
internal.
E.g. unsatisfied employees
Opportunities
Are elements that the project could exploit to its advantage.
Are always
external.

E.g. expanding services.
Threats
Are elements in the environment that could cause trouble for the business or project.
Are always
external.
AIM
Innovation
JAZZ
INDIGO
Mobilink ORB
LalaRukh Mansoor
Ammar Baig
Faheem Akhtar
Usman Khan

MOBILINK PAKISTAN
STRENGTHS
We will be doing a detailed analysis on Mobilink's internal environment with the external environment and generate strategies to convert the negatives into positives.
Mobilink was started as a joint venture between Saif Groups and Motorola.
Mobilink was the first 100% GSM based Cellular network
It launched its services on June 11, 1994.
Mobilink has the largest number of subscribers in Pakistan i.e 38.3 million.
Current CEO Jeffery Hedberg.
Parent Company is Vimpel Com. Ltd (Russian)
Network is available in 20,000+ cities and towns
Generates a revenue of 1.1 million
Employees 8500+ employees "Mobilinkers"
Only network available on M2
Provides 3G service in more than 37 cities
Provides a speed of 10 MHz whereas competitor gives 5 MHz
MobiCash a joint venture with Waseela bank
21 Business centers all over Pakistan
Highest capital in all telecom companies
A SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. A SWOT analysis can be carried out
for a product, place, industry or person.
Post Paid
Mobilink Offers
PRODUCTS
Sim (Subscriber Identity Module)
Speed Net Stick
Mobile Phones
SERVICES
Prepaid
3G
1. 3G Licence

2. Huge Subscribers

3. Network Coverage
4. Strong Brand Equity

5. First GSM Based Cellular Network

6. Loyal Customers
7. Cutting Edge Technology

8. High Market Share

9. Sim Verification
10. Highest Capital

11. Sincere Employees
12. International Roaming on both Prepaid and Post-paid

13. Number of Complaints
WEAKNESSES
1.Quality of Service
2. Slow Reaction to Competition
3. Per Share Decline
4. Communication Gap in Organization
5. Advertisements
6. Competitive Strategies
7. Better Perks
8. Focus on Working People
9. High Charges
Focus on younger people
ATM Cards for Mobicash
Door to Door Sim Verification
Phones on Instalments
Mass Advertisement
Mobile Shopping
Unique Packages
Team up with Brands
Phones on instalments
Change Competitive Strategies
Expansion of Services
1. Price Perception
2. Competitors
3. Political Policies
4. PTA Regulations
5. Sims Verifications
6. Changes in Customer’s Expectations
7. 3G Services not Available everywhere
8. Recession
9. Substitute Products/Services

STRENGTHS/OPPORTUNITIES (SO)
COMBINIG THE STRENGTHS WITH THE OPPORTUNITIES
1. Highest Capital – 3G Availability
2. Huge Subscribers – Mobile Shopping
Mobilink can introduce Mobile shopping for its customers. As Mobilink has the largest number of subscribers, a larger number of people will be attracted towards it
3. Highest Capital – Local Handset Manufacturing
Can manufacture local handsets for the people who can't afford expensive branded mobile phones.
With the highest capital, Mobilink can expand its 3G services to the areas where 3G isn't available.
Weaknesses/Opportunities (WO)
We will combine the weaknesses and opportunities and generate profitable ideas.
1. Focus on working class – Youth
Mobilink should also try to focus on the youth as well the middle class. Mobilink should offer cheap packages for its youth.
2. Mass Advertisement – Expansion of Service
To expand its services, Mobilink should try to advertise aggresively. Mobilink advertisements are seen less often thent the other networks.
3. Focus On Working People – Mobile Shopping
As Mobilink focus on the working people, Mobile Shopping will help generate great revenue.
3G – Expansion of Services
Mobilink can expand its 3G services to satisfy its recent customers and attract more potential customers
Huge Subscribers – Recession
As Mobilink has the highest number of subscribers that is why recession can't hurt the organization.
Unique Packages – Price Perception
Mobilink can change the price perception by introducing more cheaper packages for its customers.
Strengths/Threats (ST)
Weaknesses/Threats (WT)
1. Price Perception – Working people
Mobilink can use this price perception to attract "elite" class customers.
2. Working People - Team up with Brands
Mobilink can team up with different brands in order to attract more customers. This idea can also help in price perception.
3. Strategic Policies - Competitors
Mobilink can change its competitve strategies to compete its competitors in a better way.

Awards and Recogition
Ethical Corporation Award
'Most Effective International Community Investment'
Shaukat Khanum Social Responsibility Award
'Top Contributing Corporate in the Country' for the second time in a row
Shaukat Khanum Socail Responsibility Award
Mobilink was awarded a grant of USD 262,000 by Private Infrastructure Development Group for its renowned‘SMS Based Literacy’ Program. The program is deemed to extend the scope and scale of the program by enrolling an additional twenty five hundred females and forming one hundred learning centers in five districts across Khyber Pakhtunkhwa (KPK), Pakistan in 2015.
TOP THREE!
1. Price Perception – Working people
Mobilink can use this price perception to attract "elite" class customers.
3. Highest Capital – Local Handset Manufacturing
Can manufacture local handsets for the people who can't afford expensive branded mobile phones.
2. Focus on working class – Youth
Mobilink should also try to focus on the youth as well the middle class. Mobilink should offer cheap packages for its youth.
Full transcript