Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Giffgaff analysis

No description
by

evelin vargyas

on 20 November 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Giffgaff analysis

giffgaff analysis
The mobile network run by you
Outline
Introduction
Marketing mix
SWOT analysis
Conclusion
Introduction
How did giffgaff manage to gain so much power<
mobile virtual network operator
by Gav Thompson in 2009
means „mutual giving
Marketing mix
product:
company provides customers with different size of packages, called ’Goodybags’
place
-
process:
operates online, ordering through the internet

physical evidence:
cannot be experienced before it is delivered
Price
- Determines the target customer
-extra services
-low quality, low price
-no contracts
People
- keeping customers involved
-online service
-24/7 response
-engaging daily lives
Promotion
Adopted the Beta launch strategy from web start-ups.
Beta phase-target audience
Beta launch execution- Created "Tool Hire"
Beta launch results-In under
3
months they had:

156
videos created for the campaign

615,116
video views on YouTube

43,301
visits to the Tool Hire site

151,230
page views
• 6,000 Facebook Fans created
This had as a result to reach
1.2

million
people through primetime TV pick up
Full launch strategy- the challenge was to create brand awareness
Full launch execution- giffgaff created an integrated campaign across digital outdoor, national press, online display and social media.
SWOT Analysis
Strengths
Good work environment
motive of the company is about communication and the importance of the people-customers
Strong brand name that has Scottish root and means ‘mutual giving’.
Forrester Groundswell Award
Strong online community
Most Innovative Community at the Social CRM Customer Excellence Awards
Micro Sims and standard Sims
first company in Europe to integrate our support forums through Lithium with Facebook.
Develop corporate social responsibility by donating to charities like Teenage Cancer Trust and Air Ambulance service.
weaknesses
Small company.
operate without call centres or big budget advertising campaigns.
Operates only in the UK.
Opportunities
Expand their market in other countries in Europe and the whole world.
Open a physical store
Enter into the trade market to increase their capital.
Threats
Competition
The price war all the competitors.
Conclusion
Targeted the right audience.
Innovating company.
Differentiated from the other companies in the market.
References
http://www.figarodigital.co.uk/case-study/giffgaff.aspx
http://giffgaff.com/index/manifesto
http://www.brandrepublic.com/news/1042012/industry-leaders-vote-john-lewis-brand-year/
http://community.giffgaff.com/t5/Blog/giffgaff-winner-of-Most-Innovative-Community-award/ba-p/17897
http://community.giffgaff.com/t5/Blog/giffgaff-embrace-prestigious-social-media-award/ba-p/166541
http://www.mobiletoday.co.uk/awards/40/List/Winners
http://community.giffgaff.com/t5/Blog/Launching-Micro-SIM/ba-p/4256693
Dave Hall-Rob Jones-Carlo Raffo- Alain Anderton (2008) Business Studies, Pearson education
Full transcript