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Patagonia: Leading a Green Revolution

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지혜 박

on 26 May 2015

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Transcript of Patagonia: Leading a Green Revolution

Comparing with Other companies
CSR-
Answers & Question
Patagonia: Leading a Green Revolution
Yvon Chouinard
Mission Statement:


"Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."
Obligation of an organization to serve its own interests and those of its stakeholders.
"우리는 최고의 제품을 만들되, 그로 인한 환경 피해를 유발시키지 않으며,
환경 위기에 대한 해결방안을 수립하고 실천하기 위해 사업을 이용한다."

Natural Fiber

"If you buy this jacket only reason for cheap price, it's only harm to environment"
It's good business to make a great product, and do it with the least amount of damage to the planet.
Q1.
While Patagonia has a history of putting sustainability ahead of profits, it cannot do so at the expense of operating capital. Based on what you learned about Patagonia's ideals, how do you think the company determines what possible ventures will be both practical and environmentally friendly?

1. Crowd-Sourcing


2. Donating


3. Grassroots Events
Q3.
Imagine you were asked by Yvon Chouinard to propose a new sustainability initiative for Patagonia. What would you choose, and why?


Q2.
What could Patagonia do today to confirm that Yvon Chouinard's ideals become a permanent part of the company's culture after he leaves the company?

1. Satisfy Their Stakeholders

2. Satisfy Their Employees

3. Audit Program (회계 프로그램)

4. Environmental Healthy, Safety
requirements

5. Raising the bar for Social,
Environmental responsibility
Q1. While Patagonia has a history of putting sustainability ahead of profits, it cannot do so at the expense of operating capital. Based on
what you learned about Patagonia's ideals, how do you think the company determines what possible ventures will be both practical and environmentally friendly?




Q2. What could Patagonia do today to confirm that Yvon Chouinard's ideals become a permanent part of the company's culture after he leaves the company?





Q3. Imagine you were asked by Yvon Chouinard to propose a new sustainability initiative for Patagonia. What would you choose, and why?



Crowd Sourcing

: Customers put their ideas to companies and produce items
Since 1966
since 1939
since 1982
since 1971
"Buy less, But used"

"새옷사지말고 헌 옷사자!"
Encourage companies to take responsibility for the impact of their activities on customers, employees, communities and the environment.
Because of Patagonia's CSR, we have a good perception to the corporate AND
finally Patagonia get recognition around the world.
Corporate Social Responsibility
Environment
Needs of present
&
future generation
Economy
Sustainable Management
Yvon Chouinard
"만약 저렴하다는 이유만으로 이것을 구매한다면, 그것은 고작 환경에 해가 될 뿐이다."
ThanX :)
Full transcript