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Samsung Galaxy Tab

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Lauren Haden

on 6 March 2013

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Transcript of Samsung Galaxy Tab

By: Katherine Bodouva, Lauren Haden, Nichole Palmero, Alex Schneider, Shane Stickle Samsung Galaxy Tab Strategy (what makes your company different?) Strengths & Weaknesses Segmentation & Targeting Distribution Product Offerings, including brands (“fit” with above) ­ tablet, the Samsung Galaxy Pricing Advertising & Promotion ­ Our sustainable management:­ Samsung has a Sustainability Agenda that is defined by five categories of:

­ People
­ Compliance
­ Environment
­ Social Contribution
­ Suppliers STRENTHS
•Customers are loyal and patronizing the brands.
•The company is maintaining good company relationship with suppliers/vendors.
•The company is maintaining good relationship with labors.
•Samsung is financially strong and stable.
•The production process, procedures, policies, system, quality assurance, inventory management are consistent with industry standards. •Samsung is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives and continue to make Samsung a digital leader.

•According to the U.S. Federal Communication Commission, with 67 new Smartphone being introduced every year, Samsung Galaxy operates in one of the most competitive markets of the world.

•Samsung Galaxy competes
against world leaders such
as Apple, Black Berry, HTC,
LG, Motorola, Nokia, and
Sony Ericson. PRODUCT 1: The Samsung Galaxy Tab 2: $219.99

Portable 7­inch slim design, in limited edition Garnet Red

Instant Entertainment: browse the web, explore great apps, and control your TV, directly from your Tab Powered by AndroidTM 4.1 with TouchWiz® for an intuitive, customizable experience

Even more storage with microSDTM card slot and 50GB of DropboxTM Free

Share your content across your devices!

You can customize your tablet to your personal preference The Samsung Galaxy Tab is sold at the following retailers:

Best buy
Sears
Walmart
Office Depot
DataVision Samsung Galaxy Note 10.1 (Wi-Fi), 16GB $449.99

Samsung Galaxy Tab 2 10.1 (Wi-Fi) 16GB $329.99

Samsung Galaxy Tab 2 7.0 (Wi-Fi) $219.99

Samsung Galaxy Tab 7.0 Plus (Wi-Fi) 16GB $349.99

Samsung Galaxy Tab 7.0" (Wi-Fi Only) $349.99 Advertising:

“Best of both worlds, for phone and tablet”.

Built for Productivity- Designed for unmatched multitasking, the Galaxy Note II combines the ease of pen and paper plus advanced smartphone technology. With the S Pen you can quickly take notes in your own handwriting, navigate with the precision of a mouse, and edit documents in a flash. Plus, S Pen, Air View and Popup Note raise your multitasking powers to a whole new level.

Power and Performance-Featuring a cutting-edge quad-core processor, the Galaxy Note II features lightning-fast load times and the power to take on even the hardest tasks like video and complex graphics. And with the silky transitions of Android 4.1, Jelly Bean on the 5.5” HD Super AMOLED display, everything you do not only happens in a flash, it looks amazing.

Intuitive Interaction-Start tapping, hovering and speaking almost instantly. Featuring the pen-like precision of the S Pen, tasks are easy to complete and intuitive to learn. Hover the S Pen to use Air View, which expands an entire file library for quick viewing. Make calls and navigate the interface with natural gestures. Or simply speak commands to the phone using S Voice. Amazon
Ebay (by individuals)
Verizon
AT&T
Sprint
T-Mobile
U.S. Cellular Clearly, Samsung does not limit where they will sell their product. They want it to be available for everyone and be fairly easy to find. WEAKNESSES
•Samsung is facing fierce competitors.
•Samsung needs improvement in defining the vision/mission and strategic corporate objectives.
•Human Resource Management needs improvements
•Samsung’s brand name is less valuable to consumers than Apple •Latest statistics from research firm Strategy Analytics peg Samsung's Galaxy S3 as the world's most popular Smartphone model, holding 10.7 percent of the global Smartphone market in the third quarter.

•According to the research firm,
chief competitor Apple's iPhone
4S was relegated to a close
second place with 9.7 percent
of the market after two years
at the top of the list.

•With its benefits and features matching the iPhone 4 but with prices slightly under the iPhone price, Samsung believes it has a competitive advantage over its competitors. Samsung Galaxy Poke fun at iPhone 5 Launch Thank you! The end :) Samsung Galaxy is different compared to competitors, because there target market is just about everyone.

•An example is Samsung’s Mobile division there is: Galaxy Gio, Galaxy Mini, Galaxy Ace, Galaxy SII, Nexus, Galaxy 551, Wave 723, Galaxy S, Galaxy 5, Galaxy 580, and Omina 7.

•Each of these phones have different characteristics, so every type of person (business person, creative person who enjoys drawing on there phone, etc.) has a phone for them. •However, the main marketing tool that all Galaxy phones share is being “User Friendly” for all age groups and gender.

•Samsung has introduced many products with low price and high technology.

•Samsung strives to be sustainable and achieve competitive advantage by remaining at the forefront of the digital market. Samsung policy is "We will devote out human resources and technologies to create superior products and services thereby contributing to a better global society”.

•Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future."

•This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- And to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all. Samsung Geographic Segmentation:
Nation or country: India
City or metro size: -Tier 1 –cities –Tier 2 cities
Density: Urban and Suburban

Samsung Demographic Segmentation:
Age: 18 +
Family Size: 1-2, 3-4, 5 + members
Gender: Male or Female
Social Class: Upper middle class, Upper class.
Psychographic Life Style: sports oriented, enthusiastic.
Personality: Gregarious, Outgoing, and Ambitious. Promotion:

Promotes users for easier game use, on the NFC technology. Also the Music hub application helps users who are interested in music.

Multiple “inch” screens for users to use.

Multiple GB services for specific users which use more GB’s

Many apps can be downloaded such as YouTube, all email addresses, Facebook, and twitter.

Netflix also can be used with any tablet promoting unique TV series and as well movies.

Variety of screens to choose from. There are more wider screens and less wider screens promoting preference to the user.

Available in both 3G and Wi-Fi-only versions.

Slim and Light PRODUCT 2: Series 9 13.3” Premium Ultrabook

0.51” thin and weighs 2.49lbs.

SuperBrightTM Plus displays are up to twice as bright as standard notebook screens, and reproduce up to 16 million colors.

Solid state drives mean you can boot up in as fast as 8.4 seconds

128GB Solid State Drive

LED HD+ Display Type PRODUCT 3: Samsung Galaxy Note II

Multitasking abilities

5.5" HD display and Android 4.1, Jelly Bean Built for 4G and featuring a 3100 mAh battery designed for extended power and super quick recharge times

Provided with a pen­like precision of the S Pen, tasks are easy to complete and intuitive to learn

Smart Gestures use your hand motions—like turning the phone over or moving it side to side—to tell the device what to do.

Use Share Shot and AllShare® Group Play to quickly share your favorite photos with individuals and groups. ­We measure our company’s success, not only by its business achievements, but also by how well we can serve our community, protect our planet’s resources, and make a different in people’s lives:

­ Citizenship Focus
­ Companions for a Better Life
­ Samsung Hope for Children
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