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In this presentation I discuss the conventions of music videos throughout genres.

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by

Matthew Wheadon

on 29 November 2012

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Transcript of In this presentation I discuss the conventions of music videos throughout genres.

A genre can be suggested by just the music video in most cases. Costume, camera angles, locations, body movement, appearance, speeds of shots and the main focus in the music video can suggest different genres. There are usually defined lines between the genres that will not be crossed when it comes to the genre of the music. For instance a pop video would not have dark colours and hand held camera shots just as a rock video would not have choreographed dancing. CONVENTIONS OF MUSIC VIDEOS FROM DIFFERENT GENRE'S Pop is generally aimed at the younger generation, also towards female viewers. Vibrant colours are used and the appearance of the artist is very stylized and intentional. Close ups are used to show that the main focus is on the artist. Shots also focus on parts of the artist’s body to be appealing. This does not match the target audience however could widen the target audience to men in this case. Costumes are also kept very much up to date with fashion at the time. POP Rock is generally aimed at male teenagers. The colours are dark, clothes and appearance (facial hair) is scruffy as if they were no more dressed up than usual also that the don’t care about what people think of the (a view often linked to the male teenager). The artist is often shown playing an instrument and actually playing the song as if playing it live. Close ups are used to show the playing in detail and the main focus of the video is often not just the main singer but varies over to the different instruments with close ups. ROCK Rap Rap is generally aimed at a teenage generation of males. Neutral colours are used and the appearance of the artist is very stylized and intentional to show wealth and power. Close ups are used to show that the main focus is on the artist. Shots are also mainly low angles to make the artist look big and powerful. This could be to make the viewer look up the artist like a role model.
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