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Basic Problem

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by

Laura Furse

on 28 May 2015

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Transcript of Basic Problem

Basic Problem
There are too many similar
products in the Health
Supplement Market Place
Objectives
Increase the percentage of Horleys consumers
Make potential consumers aware of the Horleys brand
Re-create the labels, packaging and sizes of 'Awesome Mass' and 'Crossfire' proteins
Creative Strategy
Statement
100% true to label, 100% right for you!
Supporting Information
and Requirements
Websites
Social Media
Magazines
Integrated Marketing
Communications
Mass media
Online stratagies
Sponsorship
Advertising
Informative
Sales promotion
Web communities
GOAL!
Horleys Campaign
By Laura Furse
Target Market
Males and Females
All sizes
All ability ranges
Athletes of all sports
Aged 18years+
Key Benefits to
Communicate
Horleys products:
Are 100% true to label
Use New Zealand made products
Do not contain anything on the Sports Authorities banned list
Are based on credible research and findings
Horleys is
100%
true to label,
100%
right for you, and
100%
worth the effort! So lets put the effort into making Horleys number
one.
Intended Consumer
Response
1. To realise the truth about Horleys
2. To be 100% satisified with Horleys products
3. A wide range of consumers to start using, and continue using Horleys proteins
1kg
3kg
1kg
3kg
Full transcript