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YAHOO COMPANY

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by

Rittar Nguyen

on 15 July 2013

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Transcript of YAHOO COMPANY

Macroenvironment
Decision-Making at Yahoo
Competitive Strategy Planning
Porter's Five Forces
The industry that yahoo is involved in is the internet industry.
Yahoo is establishing a website that will be a digital Disneyland that will attract and keep users pasted for hours.
Yahoo supplies a barrage of service for all ages of consumers:
Yahoo offers
Yahoo's problem
Slow in making decision
DECISION CRITERIA
and APPLY WEIGHTS TO CRITERIA
DEVELOPMENT of ALTERNATIVES, ANALYSIS of ALTERNATIVES and SELECTION of AN ALTERNATIVE.
- Products cannot make profit:
- Products can make profit:
- New product:
IMPLEMENTATION
of ALTERNATIVES
EVALUATION of DECISION EFFECTIVENESS
_ Yahoo Mail and Yahoo News attract more than 250 million users.
_Yahoo’s revenue does not increase.
Competitors
Competitors: the number of Yahoo’ users have a tendency to decrease
Cultural taste
Yahoo has many offices all over the world. Thus, in each region, Yahoo also has the different way to manage.
Yahoo's crisis
Organization is complex
Yahoo has many competitors in the searching market such as Facebook, Google and so on.
When Yahoo was established, Yahoo has delivered web services to millions of people daily and made billions of dollars.
INTRODUCTION
Yahoo is one of the most popular search engines
It was founded in 1994 by Jerry Yang and David Filo.
An organizational website of Yahoo is called: “ Jerry’s Guide to the World Wide Web “ and renamed Yahoo later on.
Yahoo has many offices in the world such as Asia, Europe, Latin America, Australia, Canada and The United State.
Yahoo’s change and managers manage resistance to change to reduce stress
Yahoo’s necessary change
Yahoo focuses on developing new technology.
It decides to change structure.
Concerning about customer service.
Yahoo resists to change
Before making an actual change,
Yahoo gives signals to them.Managers told them about change individually.
Yahoo makes change depend on employees work habits.
Ways to reduce stress
There is yoga class at work place.
There are sport activities such as playing tennis, foot ball.
They can freely decorate their desks and wear what they want.
- Energy
- Direction
- Persistence
According to CEO Carol Bartz of Yahoo.
MOTIVATION
1. What is motivation?
2. How theories affect Yahoo
- According to Libby Sartain, Chief People Yahoo.
• Physiological needs.
• Esteem needs.
• Self-actualization needs
- McGregor’s theory
• Theory Y.
3. What current motivation issues in Yahoo
- Take care of employees
- Life of employees
- Supporting for employees
- Investing in employees’ future
- Reward
Yahoo provides internet services all over the world.
Law
Yahoo's culture
Yahoo's structure
Yahoo image search has been declining 3% per year.
Yahoo's crisis
Yahoo is ranked 5th in visitors among video sites, YouTube which is owned by Google is ranked 1st .
Google search results generate twice as much revenue as Yahoo.
 Increasing Yahoo's profit
 Improving Yahoo’s current products
 Creating new products
-Yahoo Mail upgraded to new version
-Yahoo Messenger has version 11.
-Mrs.Bartz decided lay off about 5% of its workforce.
-Yahoo co-operate with Microsoft to make new search engine called
Thank you for your time
Legal: how can Yahoo can penetrate to the whole searching market like China?
Jerry Yang
Carol Bartz
Sue Decker
Design by Phuong Linh
Full transcript