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Postzegel Rancho Project

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by

Anne Witsenburg

on 19 March 2014

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Transcript of Postzegel Rancho Project

Focus on Rancho
Economic, Social & Cultural
'Postzegel Rancho'
First full block to start city renewal
Masterplan, stakeholders
Tangible and intangible heritage
Social and Economical development
Arts and crafts, tourism
Food and drinks
Housing
Public space
Schoenerhaven
Upgrade of the area
Connection cultural heritage to cruise tourism
Information on tangible and intangible heritage
- Maritime Museum
- Rancho Museum
- Market
- Tour of Rancho
Economy: logistics, transport and sales
Fishermen, boats
Koningstraat 29
Privately owned property
Huge historic value of building and location
Development in cooperation with NGO's, government and companies
ARTS DISTRICT DEFINITION
Historic Overview
1850-1950 Economic boom
1970 Deterioration of Rancho
1980 Physical disconnection from the sea and harbor
1986 Focus on tourism, cultural heritage fades
1996 Start development of vision Rancho
2009 Opening of Archeological Museum
2010 Founding of Stichting Rancho and
Complex problems
-> integral solutions
Social & Economic
Infrastructure
Real Estate
CULTURE
Start of 'translating' vision into projects and activities
Cooperation between government, NGO's, private parties, and companies (PPPS)
Focus on Postzegel & seizing other opportunities:
- Koningstraat 29
- Monuments Route
- Schoenerhaven
- Art District
Stimulate cooperation and interaction
Promote marktwerking (foundations & government -> commercial parties)
Create jobs
Social entrepreneurship
Overall goals:
Proudness
Livelyhood
Goals: Promote small business
Enhance social situation and safety
Conclusion
Planning for Rancho is in full swing

Now we need:
Awareness of cultural heritage
Social support
Small business
A demarcated urban area, usually on the periphery of a city center, intended to create a 'critical mass' of places of cultural consumption - such as art galleries, dance clubs, theatres, art cinemas, music venues, and public squares for performances
Such an area is usually encouraged by public policy-making and planning, but sometimes occurs spontaneously. It is associated with allied service-industry jobs like cafes, printers, fashion outlets, restaurants, and a variety of 'discreet services'
There may also be some artists' studios located in nearby back-streets.
Cities which attract and retain creative residents prosper, while those that do not stagnate
INTEGRAL SOCIAL, CULTURAL, INFRA-STRUCTURAL COHESION & ECONOMY
1. Define the project in full
See where the project bleeds over into other ministries. Tourism, as an example. Then communicate with OTHER appropriate ministries. Approach investors, banks, IDEA, Arina, Economic Affairs etc.
2. Make a business plan with clearly assigned costs
Depending on the bleed-over of ministries, it could be a shared expense.
3. Seek commitment
Banking commitment would be considered a partnership in the development and therefore would enjoy preferred rental or buy-in location or rental agreements.
Flagship commitment is defined as a boutique bed and breakfast that could be for Marriott (as an example).
Approach the art & entertainment community for support
Approach local funds: UNOCA, CEDE, PBCF, TPEF etc.

Marketing
Promotional commitments is defined as magazines or other media that cooperate with the development would enjoy appropriate recompense in retailer advertising.

Carier commitments
such as “Fly to me” programs where Rancho is showcased

And others …….

Real estate & public spaces
Public Art Start
Clean up "open spaces"
Use community to help out to make "Public Art Square" Rancho Straat
Make Mural events
Notable arts districts in the USA include:

Arts District, Oklahoma City, Oklahoma
Arts District, Dallas, Texas
Arts District, Portland, Maine
Arts District, Richmond, Virginia
Crossroads Arts District, Kansas City, Missouri
Cultural Center Historic District, Detroit, Michigan
Downtown Arts District, Las Vegas, Nevada
Gateway Arts District, Hyattsville/Mount Rainier/Brentwood/North Brentwood, Maryland
Midtown, Atlanta, Georgia
Noho Arts District, Los Angeles, California
Ray Street Arts District in North Park, San Diego, California
Pearl District, Portland, Oregon
Short North, Columbus, Ohio
Uptown, Oakland, California
Miller Beach Arts and Creative District, Gary, Indiana
NoBo Art District, Boulder, Colorado
Village of the Arts, Bradenton/Sarasota, Florida
Full transcript