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PAYING FOR ALL THOSE PINSTRIPES
Transcript of PAYING FOR ALL THOSE PINSTRIPES
ALL THOSE PINSTRIPES
The Yankees have been in NYC since 1903.
Question 3: If Yankee Stadium does not sell out, what are the costs to the company?
...environmental factors continued
Question 2: What environmental factors influence the prices of Yankee tickets?
1. Seat location
The new $1.5 billion stadium has many updates, making it rather green:
Special long life, low wattage lightbulbs.
Who paid for the stadium? Who pays for the players?
According to ESPN, in 2013 the Yankees' payroll was $203,445,586, second only to the Dodgers at $220,395,196.
Alternatives To Lowering Ticket Prices
Partner with Players:
Question 1: Which seats in Yankee stadium does the management price according to a premium pricing plan? Which seats represent value pricing tactics?
Alternative in action...
Old Yankee Stadium opened its doors in 1923.
New Yankee Stadium opened its doors in 2009.
About 4 million fans pass through each summer.
The fine balance between happy fans and corporate profits.
2009: price of front row seats slashed 50%.
2010: first level non-premium seats price dropped 25 %.
2011-present: prices continue to fluctuate to reflect the economic changes of the times.
Cooking oil is recycled to be made into biodiesel.
Special low-flow water fixtures.
Waterless hand soap.
The Great Hall built to ventilate naturally.
Aggressive sustainability effort to reduce waste sent to landfill.
Mass transit means less cars on game day.
More than half of the stadium's $1.5 billion dollar pricetag was subsidized in the form of tax-free bonds.
The Inside Experience
Meet a current player
-Pictures and Autographs
Guided tour of the stadium
Ticket to the days game
Requires 10 or more people
GROUP LEADER REWARDS
GROUP'S NAME displayed in Yankee welcome message
POSTERS to promote your group outing
2. Season ticket
1996 Season home opener
4. Weekend vs. Weekday
Event parking costs $25.00-$138.00 PER game.
Bus fare starts at $2.50 (oneway).
Costs for merchandise
Amount of water used
5. Tourist season: Summer
...wait for it.
Just 10 miles away Citi Field opened at the same time, priced at just under $1 billion (including tax free bonds).
The third highest payroll was that of the Philadelphia Phillies at $170,760,689.