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Writing that Kicks Butt

The hit workshop from Promax 2015
by

Linda Button

on 7 June 2016

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Transcript of Writing that Kicks Butt

GO FOR THE
GUTS
#1
GO FOR THE GUTS
BLEND
(Masters of Disguise)
STEP#2

Loving you is easy 'cause you're beautiful
according to official sources, these 3 left-wing
militants weren't executed in cold blood.

So many emotions,
so little movement of
the face.
I try to get into coding,
but my cleavage
is just so distracting.
GUTS
CONTRAST
ONE
BRUCE WILLIS,
details,
try out voices
2.6
lbutton@
tooth-and-nail.com
ron@
rpdesign.com
details
2.6
THAT
WRITING
KICKS
BUTT
10 MINUTE
BRAINSTORM
punch
1. strong beginnings
2. take ten
3. fresh ideas
4. words that punch
FRESH
IDEAS

break the rules
random objects
contrast
talk like a real person
1 1 1 1 1 2
Don't thank me, thank the savngs.
1 1 1 1 1 1
You can't skip this ad 'cause
1 3 2
it's already over.
2 1 1 2
Greatness. it's just something
1 1 1
we made up.
KICK BUTT
begin here
#stationsummit
one beat words
-excitement


-exclusive
KICK BUTT TASTING MENU
1. List vivid personalities
2. Try one on.
through
grab attention
build brand
relate to fans
Full transcript