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Amazon.com Case Study
Transcript of Amazon.com Case Study
Amazon.com Stock and Events
External Factors Evaluation Matrix (EFE)
April 22, 2013
Competitive Profile Matrix (CPM)
Internal Factors Evaluation Matrix (IFE)
Boston Consulting Group Matrix (BCG)
Internal-External Matrix (IE)
Grand Strategy Matrix
Quantitative Strategic Planning Matrix (QSPM)
Vision & Mission
"Amazon.com strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon.com continues to grow and evolve as a world-class e-commerce platform."