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Amazon.com Case Study

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Yaser Alshehri

on 20 September 2013

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Transcript of Amazon.com Case Study

Individual Case Study
Company Background
Amazon.com Stock and Events
External Factors Evaluation Matrix (EFE)
Yaser Alshehri

April 22, 2013

Competitive Profile Matrix (CPM)
Internal Factors Evaluation Matrix (IFE)
TOWS Matrix
SPACE Matrix
Boston Consulting Group Matrix (BCG)
Internal-External Matrix (IE)
Grand Strategy Matrix
Quantitative Strategic Planning Matrix (QSPM)
Vision & Mission
"Amazon.com strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon.com continues to grow and evolve as a world-class e-commerce platform."
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