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MORNING GLORY

English Presentation
by

Enmanuel Vargas

on 11 March 2014

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Transcript of MORNING GLORY

MORNING GLORY
Enmanuel Vargas Visglary Flete Yanibel Mertinez
Summary
LEADERSHIP
Management styles
Entrepreneur
Stages of team life
Crisis management
The company decides to cancel the show
M
vvvv
Mar
ke
ting
Determines target markets
What customers want and like
And applies products and services to serve these markets.
4
P´s
Product or Services:
Place:
Promotion:
Competitive
advantage
Tr
Mike Pomery Trayectory
Day
brake
Target
Market
People who wake up so early.
People who like different form to know the news.
People who like the gossip.
People who follow the Mike trajectory.

Ad
ver
tising
They use Pomery & Colleen photos to promote the morning program.
Advertising media:
Banners - Bus
Brand
ing:
Brand:
Daybreak
Position:
morning program that use
different form to provide news.

Product
Placement
SONY
apple
apple
Hunter
Ray Ban
Bruichladdich
McDonald´s
Becky Fuller
New Job
Day Break
New strategies
Mike Pomeroy
Famous journalist
The rating
Diet Coke
She guide a group of people
She influenced in this group
BECKY
She direct the group for achieve a objective.
Increase the ratings.
She started with a Directing management style,
First
,
because

She Tell people:
-what to do the things
-How to do it
Discussing style
because
She listen his employees and She
motivate her employees to express
their ideas.
Vision
Initiative
takes risk
takes action
persistent
creative
Entertainment
Forming:
the group is anxious and feels dependent on a leader; the group tries to discover how it is going to operate.
Storming:
there is conflict
among members, resistance to control, tasks are usually not accomplished.
Norming:
members feel closer together and support each other, no conflict.
Performing:
tasks are getting done and members feel safe to express different opinions
.
Mourning:
the work is done and members start to remember their memories and achievements
She took the control of the situation implementing new ideas.
Conclusion
How are the viewers that wake up early?
How they think?
They want something new and interesting !
Extreme situations.
Entertainment
Trending topics.

Name: Day break
Service: a morning TV show, with: news, interesting things, top topics, artists, etc.
Cast: The principal faces of the TV show Mike Pomeroy (old journalist) & Colleen Peck (a hostess).

IBS Channel.
New York, U.S.

Advertising at the city
Strengths

- Having Mike Pomeroy in the program for his trajectory
- Trajectory of the program (47 years)
- Trained staff with seniority

Weaknesses

- Before the Becky came the program was not innovative.
- Employees without enthusiasm

Opportunities

- Attract new types of viewers through the different activities and topics.
- Attracting Mike fans who are interested in seeing his new natural style.

Threats
- Competition.


Swot
analysis
Full transcript