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Supermarket NOW

SWOT & Market Potential/Anticipated Share Analysis
by

jerad godreault

on 31 January 2014

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Transcript of Supermarket NOW

Strengths
SuperMarket
Now
Weaknesses
Opportunities
Threats
SWOT MATRIX
Work Cited
More convenient
Time saving
Reduce CO2 emissions
Pre-designed combos to help decision making
Requires website skills
Running out of inventory
Food prices fluctuation
Promoting healthy lifestyle
Promoting local demographics
Partner with establish supermarkets
Take-out vs Grocery
Impacted by produce shortage
Other supermarkets create their own delivery service
Target Customer
Employed with no vehicle
Physically Disabled(18-64)
Elderly(65+)
16% are Elderly
20% are Disabled
20% Travel to work without a vehicle
Population that
fits Target market
Our anticipated
market SHARE
Market share analysis
Thank you,
http://www.investinhamilton.ca/locate-expand/ward-profiles/

http://www12.statcan.gc.ca/census-recensement/2011/as-sa/fogs-spg/Facts-cma-eng.cfm?LANG=Eng&GK=CMA&GC=537

http://www.hamilton.ca/NR/rdonlyres/F36B6446-A429-414D-9536-F4C291F218AE/0/2006ProfileofPersonswithDisabilitiesFactsandFigures.pdf

http://www.hrsdc.gc.ca/eng/disability/arc/federal_report2011/section1.shtml

Any questions?
Target Area
2011, Hamilton had a population 520,000
As a start-up, we will only focus on 42% of the total population.
Estimate OF GROSS spendING on GROCERIES

In 2012,Canadians spent $
77 billion
on groceries
In 2012,the population of Canada was 35 Million
Average Canadian spent $2265.71 on groceries in 2012
86,640
people
or 39%
of the population fit our Target Market.
10% or 8664 target market
8664*2265 average spending per year =$19,623,960 per year
Full transcript