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Trend Spotters: Eco-Friendly Prezi

Team Topic Statement: Eco-friendly clothing is an emerging market in the fashion industry. What we as the Trend Spotters seek to accomplish is why people are or aren’t accepting this upcoming trend as well as to teach our peers the benefits of these
by

Nyoka James

on 5 November 2013

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Transcript of Trend Spotters: Eco-Friendly Prezi

Foundation
Drive
Price Point
Eco-friendly Retailers
People for the Ethical Treatment of Animals (PETA )
Core
Eco-friendly fibers

& Benefits
:
Hemp:
A plant that requires very little water, fertilizer, or pesticides. Hemp is also durable, UV resistant, and biodegradable.
Organic Cotton:
Grown without man-made pesticides or fertilizers. It is also biodegradable and grown under Fair Trade Guidelines (The government must certify that organic farming practices have been used for at least three years).
Bamboo:
Grows very fast, and does not need pesticides. This fiber is soft, naturally UV resistant, anti-bacterial, and biodegradable.
Jute:
A vegetable based fiber with similar qualities to hemp. Jute is typically used to make rope, carpet, rugs, and twine.
Soy:
Is biodegradable and produces as a by product of soy manufacturing.
Eco- friendly Clothing; Is "Going Green" Trending?

* Eco-friendly clothing is defined as clothing "made of natural fabric materials that are non-toxic and less polluting in their production, use and disposal".

* All aspects of the product should be examined when evaluating its green characteristics. This includes production, shipping, use, care, and disposal (Pizzuto's 222).
The future of our planet is heavily influenced by the decisions we make today. By insisting on clothing made from eco-friendly fabrics, consumers will drive more demand for environmentally responsible clothing. The benefits to the planet are undeniable (Potirala).

As consumer concerns grow in regards to things like global warming, water pollution, air pollution, preserving wildlife, and diseases caused by carcinogens, and over all health, consumers are educating themselves on ways to preserve their environments as well as their health.

Benefits of eco-friendly clothing:
They are generally light weight, cozy, and comfortable.
They contain little to no contaminates, that can potentially irritate the skin or cause health issues.
Conserves resources like water or fertilizer.
saves energy (less machinery used and less processes required to cultivate the fibers).
Easy care.
provide natural protective properties like Ultraviolet and insect repellant.
Trend Spotters: Eco-Friendly Clothing
Over the last couple years, eco-friendly clothing has become fairly popular, increasing their accessibility. Because of the increase in consumer demand, competitive pricing has drastically brought down the initial cost of eco-friendly products .
Although eco-friendly clothing isn't a new phenomena, just a few years ago people who aspired to be "green" were forced to compromise their fashion sense for the good of the environment, whilst paying "an arm and a leg".
Eco-friendly fibers weren't in high demand,just a few short years ago, and because of the exclusivity of these goods, prices were sky high.
Today, eco-friendly products can be found in shopping malls, online, and other easily accessible places, and in a wide variety of materials and price points.
O by Organic:
Founded by John Patrick, creator of the original Organic Brand .
Exclusive design collaboration with retailer, Anthropologie.
O by Organic is less expensive than Organic, and is more accessible to mainstream consumers.
The O line consist of sustainable fibers such as organic cotton, recycled polyester and rayon.
A majority of the line is manufactured in the USA (resource conservation of gas and oil, minimal travel time).
TOMs Founder, Blake Mycoskie & some of the childern his company has given back to
Nyoka James, Bianca Khan, Kelley Lanham, & Zainah Irizarry
* When the terms "going green, "eco-friendly," or other similar phrases are used, it connotates that the product or process has been evaluated with regard to environmental safeguards, conservation of energy, and waste minimization (Pizzuto's 223).

* Green products also consist of recycled materials. This means that no new materials were used to create the piece. Fibers and fabrics that have already been through a product life cycle are re-purposed to produce new products.
Eco-friendly Retailers (continued)
People Tree:
United Kingdom based retailer.
They are recognized for their emphasis on fair trade.
They have received numerous awards for their great ethical style and sustainable apparel.
All goods are handmade (energy saving).
People Tree mission:
To protect the environment and use natural resources sustainably throughout our trading and to promote environmentally responsible lifestyles and environmental initiatives to create new models to promote sustainability.
To supply customers with good quality products, with friendly and efficient service and build awareness to empower consumers and producers to participate in Fair Trade and environmentally sustainable solutions.
To set an example to business and the government of a Fair Trade model of business based on partnership, people-centered values and sustainability.
http://www.peopletree.co.uk/content/26/about-us
Eco- friendly Retailers (continued)
TOMs Shoes:
Founded in 2006 by Blake Mycoskie.
Mycoskie's goal: "To show how together, we can create a better tomorrow by taking compassionate action today".
For every pair of TOMs purchased, a pair is donated to a child in need.
TOMs offers shoes with sustainable and vegan materials and are working to expand these offerings. These shoes include natural hemp, organic cotton, and/or recycled polyester and these materials are used on the upper, liner and/or the insole cover (instead of our standard suede insole). All of our shoe boxes are made from 80% recycled post-consumer waste and are printed with soy ink
(http://www.toms.com/corporate-responsibility/l).
PETA is the largest animal rights organization in the world.
Their main course of business is to prevent animals from being abused and mistreated in laboratories, in the entertainment industry, in clothing trade, and factory farms.
PETA uses its controversial advertising campaigns to bring awareness of animal cruelty to the masses.
PETA's website provides onlookers with leather and wool alternatives, in depth knowledge of on going acts of cruelty against animals, and a shopping guide to compassionate clothing.
PETA is also known for its celebrity sighting in their "I'd rather go naked than wear fur" campaigns
http://www.peta.org/living/fashion/default.aspx
People Tree Video:
Very informative video about Emma Watson’s collaboration with People Tree, and their presence and impact in Bangladesh.
How to be green in a true Westwood style.
Edun, one of the largest eco-friendly fashion brands.
Full transcript