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Grassroots Action Alert Program

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Jessica Alanis

on 7 February 2014

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Transcript of Grassroots Action Alert Program

2013

Grassroots Action Alert Program

The National Association of Registered Agents & Brokers Reform Act (NARAB)


By the Numbers
354
Activations
118
Individual Participants
92
Legislators Contacted

Safe Building Code Incentive Act
By the Numbers
16
Activations
16
Individual Participants
4
Legislators Contacted
Promoting Automotive Repair, Trade and Sales (PARTS) Act
By the Numbers
235
Activations
85
Individual Participants
72
Legislators Contacted

Federal Alerts
Wisconsin Storm Scammer Legislation
Missouri No Pay/No Play-H.B. 339
Launch Date: May 6, 2013
Oregon H.B. 3160
By the Numbers
10
Activations
10
Individual Participants
9
Legislators Contacted

Oregon H.B. 2821-A

By the Numbers
6
Activations
6
Individual Participants
5
Legislators Contacted

Minnesota H.F. 857/S.F. 935
By the Numbers
112
Activations
56
Individual Participants
92
Legislators Contacted



State Alerts
Launch Date: June 10, 2013

GRASSROOTS LOBBYING

"Allstate leverages an intranet-based system, called Take Your Stand, as a means to engage interested agency owners and employees through grassroots activism on important public policy initiatives. In 2012, the company spent $42,500 for vendor services to administer and host this online communication portal. Through this platform, Allstate agents and employees are able to communicate directly with federal and state elected officials on public policy matters that are important to Allstate and our customers. Participation in Take Your Stand activism is completely voluntary. In 2012, more than 2,400 Allstate agents and employees sent more than 7,500 advocacy messages to 544 state and federal elected officials"
-Allstate 2012 Corporate Responsibility Report
In Comparison
Launch Date: July 24, 2013
Launch Date: March 12, 2013
By the Numbers
23
Activations
23
Individual Participants
16
Legislators Contacted
Launch Date: February 12, 2013
By the Numbers
456
Activations
229
Individual Participants
84
Legislators Contacted
Launch Date: May 7, 2013
Launch Date: May 16, 2013
In 2013,
436
individuals participated in American Family Insurance's Grassroots Action Alert Program. Through our programming, we were able to send
1,212
advocacy messages to
374
state and federal elected officials.

Quick Facts
Counting only individuals who participated, the average number of alert activations per person was 1.
Those that participated were likely to do so within the first three days of the alert being active.
~22% of the individuals that participated in grassroots action alerts were also contributing to a political funding program.
Alert Type Participation
12% of individuals participated in both state and federal alerts
26% of individuals participated in only federal alerts
62% of individuals participated in only state alerts


Suggestions TO Increase Participation
Thank You's
Currently, we don't follow up with any of the participants to express our gratitude as a department besides the automated computer response which is generated by the Political Action Center.

Feature Action Alerts in PAC Newsletters--More Exposure
Action Alerts can not only enrich the content of our newsletters, but will also allow our department to further explain why the legislation's approval or failure is important to American Family's operation and valued customers.

Rewards Program
In order to increase participation rates in their grassroots programming, many companies will have superiors acknowledge active members, use promotional items to familiarize the company with their programming and occasionally have prize giveaways as an incentive to participating in alerts.

However, the implementation of a rewards program would likely add additional financial expenses to our budget.


Created BY
Jess Alanis

Realistic Goals for 2014?
Launch Date: September 11, 2013
Full transcript