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THE RETAIL MIX

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by

Izwa Fairuz

on 1 September 2016

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Transcript of THE RETAIL MIX

THE RETAIL MIX
CHAPTER 4
THE RETAIL MIX
THE RETAIL MIX IS THE COMBINATION OF MERCHANDISE ASSORTMENT, RETAIL BUYING, STORE MANAGEMENT, STORE DESIGN & VISUAL MERCHANDISING, RETAIL PRICING, RETAIL SELLING & ADVERTISING & PROMOTION
MERCHANDISE ASSORTMENT
STORE MANAGEMENT
RETAIL BUYING
ADVERTISING & PROMOTION
RETAIL PRICING
RETAIL SELLING & CUSTOMER SERVICES
brand alternative
sourcing
vendor negotiations
buyer-vendor relationship
STORE DESIGN & VISUAL MERCHANDISING
Assortment -
Assortment plan
Merchandise management
Merchandise Assortment
Product Life Cycle
Types of Merchandise
Staples
Fashion
Fad
Variation in the category of Life Cycle
Full transcript