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Teaching Media- Savvy Students About the Popular Media

Lecture on an article written by Kevin Maness
by

Jesse Thomaschewski

on 13 February 2013

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Transcript of Teaching Media- Savvy Students About the Popular Media

Finally Teaching Media- Savvy Students About the Popular Media Whose Voice Are We Hearing? Kevin Maness- Professor of Communication Studies at Eastern University. Stick it to the man- fight consumerism! Who is Harmed? What is the Problem? BONUS ROUND: Lower income students, students from 2nd & 3rd world countries - What is there to link to for prior knowledge? Would there be much for prior knowledge?

Could potentially make communication and transitioning all the more difficult for EAL students. Who Benefits? BONUS ROUND: The "typical" high school student- uses mainstream media and has easily accessibility to these media sources.

Could be seen as more engaging for lower level students to see these current and popular media devices become relevant in there schooling.

Takes classroom to a global scale- your knowledge and studies influencing others across the world. Can bring various individuals and professionals in to your class. Article by: Kevin Maness Presented by: Jesse Thomaschewski Media Education Model- Listen, Activate & Extend
--> Listen: What are the student's needs and experiences?
-->Activate: Make material socially & academically valuable.
EX. deconstruct ads, produce spoof ads, comparisons, analysis of pop lyrics etc.
-->Extend: Linking media experiences to their goals and dreams. Go above and beyond exercises

LOW DOWN- Prior knowledge, transgress & "water up"

Media Education should address student's hope for the future- Always current and relevant material= "freshness" to it. In what ways have you utilized media during practicum experience ? How do you plan to utilize it in the future? "Media-Savvy Students" - linked to wealthy? Further statistics of any kind- An increase in understanding? More concrete facts Student exemplars given but no testimonials given on this impacts them. Only opinions from experts in the field. Not hearing?- Students, Administration,
opinions outside the world of academics How Else Could the Story be Told?
What is Missing? How "media-savvy" have you found your students to be? Has this varied drastically from placement to placement? Rate it on a scale of 1-10. "162 million TV sets viewed by American families seven hours a day; 260 000 billboards; 23 076 magazines and newspapers; between 350 000 and 640 000 TV commercials seen by students by the time they graduate from high school" (Curry- Tash 43) Our students in this media-filled world!
--> Against VS about
--> Passively sit VS critically analyze
-->Responsibility is on teachers- special shout out to all the English teachers however!
--> Especially important for students who don't care to relinquish their bad habits Must understand educate on how we interact with media and why... How Media Literate Are Students? Lets look at the studies! Steele & Brown- Look at mood, cultural norms & values, statements about, emulate behaviours. Buckingham & Greene- "symbolic resources'- students look at the various identities available to them. Fishkreller- With junior high girls, what marks womanhood and what was found to be "cool" or perhaps "kewl". Wide range & similar reasons as adults Use media to connected with identity, social interaction ---> We can relate to that as well. CONCERN- Do students blindly accept all media they see as truth? Educators and Students!

How can you apply this?
--> Before starting, take stock of media literacy skills
--> Make students more conscious, effective and utilize new ways
--> Commanding information- understood great deal on media agencies, categories, technologies, languages and representations

Who the hell are these kids? Not too sure... Specific exercises on how to implement this material Some "studies" were a tad vague. PURPOSE-"Encourage students to make explicit, to reformulate and to question the knowledge which they already possess"

REFLECTION IS VITAL! Pursue what is "success" in careers- redefine aims and how to accomplish them.

Mainstream Media VS Alternative Media- critical of similarities and differences.

Don't over emphasize- Students are allowed to like things that are dear to them!

Value judgements- Adult media VS student favorites. Fishkreller's Final Notes Overall- Has to be discussed, don't let media spoon feed ideals to students, have them analyze! Great for an overview- would be interesting to hear more detail on particular studies. Opinions of other professionals in the field.
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