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Road to Personal Branding

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Arturo Caissut

on 5 July 2017

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Transcript of Road to Personal Branding

Arturo Caissut:
Road to Personal Branding

Where am I now?

A messy, inhomogeneous and confusing stream of consciousness

Several inactive, incoherent legacy accounts

Few business related contents
Where do I want to get?
A distinctive yet professional image

A networking framework

A showroom for my ideas, my greatest asset
How do I to get there?
Personal Branding Canvas
Cleaning up my list of Twitter contacts

Resuming activities on my blog

Defining which kind of contents goes where
" It's gonna take time
A whole lot of precious time
It's gonna take patience and time"
As well as:
At least one blog post per week
Purging Twitter contacts to reach 1:1 followers/following ratio
Changing layout and look & feel of all platform to give consistency
Over time, switch to a professional picture
Segment contents between Facebook, LinkedIn, Twitter, Instagram, Wordpress
The sky is my limit.
Now let's go explore.
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