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Transcript of SFM
WHY YOU NEED SOCIAL MEDIA
1. SOCIAL MEDIA DRIVES TRAFFIC
2. SOCIAL MEDIA GAINS TRUST
SOCIAL FOX MEDIA
SOCIAL MEDIA FOR PEOPLE
WHO ARE TOO BUSY BEING SOCIAL
COMPANIES THAT GENERATE MORE
LINKEDIN BEFORE SFM
Social media has made great strides in the past decade. What started as a simple way to stay in touch with friends and family has evolved into a powerful marketing tool that every business should utilize in some way, shape, or form.
Here are three, quick facts that shed some light on why your business needs social media to compete in marketing today.
Visibility is huge when it comes to your marketing strategy – you can never have enough exposure.
Social media is fantastic at continuously pushing your company out there to the world:
Consider sites like Facebook & LinkedIn to be digital sales reps.
Both spread the word about new developments and products to your industry’s community, and driving traffic your way.
HAVE A PROFILE ON
A SOCIAL NETWORKING SITE.
TWO FACTORS DRIVING
of women are actively using social media
of men are actively using social media
ARE UTILIZING SOCIAL MEDIA.
SOCIAL MEDIA PRODUCES
THE MARKETING LEADS OF
TRADE SHOWS, TELEMARKETING,
DIRECT MAIL OR PPC.
SO WHAT DOES IT
OF BUSINESSES IN THE WORLD USE
AS A NETWORKING TOOL WITH
IN VISIBILITY, WEB TRAFFIC AND SALES.
THROUGH SOCIAL MEDIA AND BLOGGING
REAL, LOYAL CUSTOMERS
OLDER USERS ADOPTION
with the number of people accesssing
the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.
on Twitter the ages 55-64 are the fastest growing, with 79% growth rate since 2012. On G+ and Facebook ages 45-54 are the
fastest growing, with 46%
and 56% growth rate.
Demonstrate your expertise:
Provide fans accessible, helpful info.
People gravitate towards companies that display the most confidence.
Use social media to establish your company as a knowledgeable, reliable thought leader in your industry.
3. SOCIAL MEDIA
HELPS YOU CONNECT
Social media helps you gain an audience you may have never reached with traditional marketing practices.
Social media allows customers to contact companies in a fast, easy manner by simply posting on the business' Facebook wall or sending them a Tweet.
Communicating with customers via social media, known as "Social Care" is a helpful addition to customer service.
Many people mistakenly consider LinkedIn to be a place to upload your resume and find a job. However, if used correctly, LinkedIn is a powerful social network that focuses on building business connections and whose members are decision makers. Here are some revealing facts that show the impact LinkedIn can have on your business:
Facebook continues to hold its title of the social media giant with 1.06 billion monthly active users and that number growing everyday. The website is an endless opportunity to gain exposure for new leads and connect with current clients. Here are some facts that put the success of utilizing Facebook into perspective:
TWO NEW PEOPLE
OF LINKEDIN MEMBERS IS
HIGHER THAN ANY SOCIAL MEDIA OUTLET
LINKEDIN AFTER SFM
SOCIAL MEDIA TODAY
6 IN 10 AMERICANS
ALSO RECEIVE MORE
or people involved with a brand page,
MORE LIKELY TO PURCHASE
as opposed to non-Facebook fans.
OF SMALL BUSINESSES
FEEL THAT FACEBOOK IS A VALUABLE MARKETING TOOL FOR THEIR BRAND.
OF BUSINESSES SEE A DROP
IN MARKETING COSTS
IN THE INFORMATION THEY FIND ON
THAN ANY OTHER SOCIAL MEDIA SITE.
Content is the root of a company: it acts as a foundation for success, it establishes a voice in the industry and it continually helps the company grow its image and network. Creating compelling content can be challenging and consistently delivering content can require serious focus and effort. However, in order for a company to go from good to great, content is absolutely essential. Here's why:
OF BUSINESS DECISION MAKERS
PREFER TO GET INFORMATION THROUGH A
SERIES OF ARTICLES VERSUS AN ADVERTISEMENT.
81% OF MARKETERS RATED
THEIR BLOG AS USEFUL
THE TIME IS NOW.