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SFM

Social Fox Media is a next generation agency fluent in digital, and driven by our passion to get our clients their desired results through social media marketing. For more information about Social Fox Media, visit www.socialfoxmedia.com.
by

Social Fox Media

on 14 May 2014

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Transcript of SFM

58%

WHY YOU NEED SOCIAL MEDIA
1. SOCIAL MEDIA DRIVES TRAFFIC
2. SOCIAL MEDIA GAINS TRUST
SOCIAL FOX MEDIA
SOCIAL MEDIA FOR PEOPLE
WHO ARE TOO BUSY BEING SOCIAL

FACEBOOK
COMPANIES THAT GENERATE MORE
FACEBOOK FANS
86%
LINKEDIN BEFORE SFM
95%
LINKEDIN
Social media has made great strides in the past decade. What started as a simple way to stay in touch with friends and family has evolved into a powerful marketing tool that every business should utilize in some way, shape, or form.

Here are three, quick facts that shed some light on why your business needs social media to compete in marketing today.
Visibility is huge when it comes to your marketing strategy – you can never have enough exposure.
Social media is fantastic at continuously pushing your company out there to the world:
Consider sites like Facebook & LinkedIn to be digital sales reps.
Both spread the word about new developments and products to your industry’s community, and driving traffic your way.

HAVE A PROFILE ON
A SOCIAL NETWORKING SITE.
TWO FACTORS DRIVING
SOCIAL MEDIA
IN 2014

BILLION USERS
MILLION USERS
MILLION USERS
MILLION USERS
%
%
of women are actively using social media
of men are actively using social media
DEMOGRAPHICS
18-29
30-49
50-64
65 +
83%
77%
52%
32%
ARE UTILIZING SOCIAL MEDIA.
1
550
500
225
SOCIAL MEDIA PRODUCES
ALMOST DOUBLE
THE MARKETING LEADS OF
TRADE SHOWS, TELEMARKETING,
DIRECT MAIL OR PPC.
SO WHAT DOES IT
MEAN FOR
YOU
?
OF BUSINESSES IN THE WORLD USE
SOCIAL MEDIA
AS A NETWORKING TOOL WITH
50%
NOTICING A
SIGNIFICANT
IMPROVEMENT
IN VISIBILITY, WEB TRAFFIC AND SALES.
BUSINESSES GAIN

THROUGH SOCIAL MEDIA AND BLOGGING
REAL, LOYAL CUSTOMERS
MOBILE
OLDER USERS ADOPTION
with the number of people accesssing
the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.
on Twitter the ages 55-64 are the fastest growing, with 79% growth rate since 2012. On G+ and Facebook ages 45-54 are the
fastest growing, with 46%
and 56% growth rate.
Demonstrate your expertise:
Provide fans accessible, helpful info.
People gravitate towards companies that display the most confidence.
Use social media to establish your company as a knowledgeable, reliable thought leader in your industry.

3. SOCIAL MEDIA
HELPS YOU CONNECT
Social media helps you gain an audience you may have never reached with traditional marketing practices.
Social media allows customers to contact companies in a fast, easy manner by simply posting on the business' Facebook wall or sending them a Tweet.
Communicating with customers via social media, known as "Social Care" is a helpful addition to customer service.

Many people mistakenly consider LinkedIn to be a place to upload your resume and find a job. However, if used correctly, LinkedIn is a powerful social network that focuses on building business connections and whose members are decision makers. Here are some revealing facts that show the impact LinkedIn can have on your business:
Facebook continues to hold its title of the social media giant with 1.06 billion monthly active users and that number growing everyday. The website is an endless opportunity to gain exposure for new leads and connect with current clients. Here are some facts that put the success of utilizing Facebook into perspective:
TWO NEW PEOPLE
JOIN LINKEDIN
EVERY SECOND.
THE AVERAGE
HOUSEHOLD INCOME
OF LINKEDIN MEMBERS IS

HIGHER THAN ANY SOCIAL MEDIA OUTLET
,
$
12
6
LINKEDIN AFTER SFM
SOCIAL MEDIA TODAY
6 IN 10 AMERICANS
ALSO RECEIVE MORE
WEBSITE VISITS
EACH DAY.
FACEBOOK LIKES
or people involved with a brand page,
ARE
MORE LIKELY TO PURCHASE
as opposed to non-Facebook fans.
OF SMALL BUSINESSES
FEEL THAT FACEBOOK IS A VALUABLE MARKETING TOOL FOR THEIR BRAND.
OF BUSINESSES SEE A DROP
IN MARKETING COSTS
WHEN CONVERTING
TO FACEBOOK.
PEOPLE ARE
MORE
CONFIDENT
IN THE INFORMATION THEY FIND ON
LINKEDIN

THAN ANY OTHER SOCIAL MEDIA SITE.
CONTENT
Content is the root of a company: it acts as a foundation for success, it establishes a voice in the industry and it continually helps the company grow its image and network. Creating compelling content can be challenging and consistently delivering content can require serious focus and effort. However, in order for a company to go from good to great, content is absolutely essential. Here's why:
%
OF BUSINESS DECISION MAKERS
PREFER TO GET INFORMATION THROUGH A
SERIES OF ARTICLES VERSUS AN ADVERTISEMENT.

BLOGGING
GREAT CONTENT
CREATES:
NEW LEADS
BETTER SEARCH
ENGINE RESULTS
COMMITTED CUSTOMERS
81% OF MARKETERS RATED
THEIR BLOG AS USEFUL
OR BETTER.
DEMOGRAPHICS
71
62
95
%
SO
WHAT
ARE
YOU
WAITING
FOR?
BRANCH OUT.
THE TIME IS NOW.
BE SOCIAL.
Full transcript