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Social Media Level 1
Transcript of Social Media Level 1
What about you?
> Objectives for learning
> Desired outcomes
What is Social Media?
* Gets the Message
Get traffic back to your website as much as possible
People use facebook and twitter
to colour their lives and
stay in contact with friends
and family. For fun!
Your audience on your pages have their reasons for liking you...
Know what they are!
If it's Humour, use humour = good for getting attraction
Ask a question
Help make a connection
Take a poll
Build in time for discussion
Think-Jot-Pair-Share almost always builds engagement
Ask for feedback
Every chance you get!
What to post?
Give a free talk (get a PR sponsor)
Organise/ Sponsor an event / Conference / Awards, Quality mark / Charity of the year.
Reusable content on yearly basis
National campaigns: The Gathering, World Cup, Olympics
Blog lists of Hotels, Restaurants for Sports Tourism
Guest posting (Marketing reciprocation)
Interviews (Interesting B to B marketing)
Video Interviews You Tube is 2nd biggest search engine after Google. International audience.
Why invest in Social Media?
What is Social Media
Social Media Plan
What are their activities?
Look for small,
Graduate School of Education
University of Buffalo
The State University of New York
> Background in Anthropology
> Digital Marketing with Major brands Mykidstime.ie, Carnsore Broadband, Justgo.ie
> Training, Web Design, Blogging, Social Media, Online Marketing
> Digital Bytes Wexford Chamber Skillnet, DIT, Hibernian Training
The big four
Is Social Media a Fad?
websites and applications that enable users to create and share content or to participate in social networking.
What do you use? How?
Don't DO Social..
FOOD FOR THOUGHT
What's your niche? USP
How to demonstrate strengths?
How / Where?
How do you want relationship
Who will have responsibility?
Set targets for them & benchmarks
30% : 70%
Adverts : Engagement
best time to
post on social
Snappy Headlines gets shared
Polls – Blog results
Twitter #tags – Blog results
Live Facebook Chats (sage)
comment & like
Converting Internet Marketing into a meaningful return on investment is about knowing your current cost per lead/ acquisition. If you are happy to spend 5 euro to acquire a sale, and you want 300 sales you should spend 1,500 to achieve this goal.
Thank you for your attention!
Grow your audience!
The Power of Social Media:
With over 10M views in less than 24 hourS
THERE’S POWER IN EVERY GAME”
Q. What do the 3 campaigns
have in common?
The London Games were deemed the first “social Olympics” as every winning moment was captured instantly and shared with millions. Brands were able to go beyond traditional advertising and join the conversation about the games in a meaningful way. This award honors the best use of social media by a brand for the London 2012 Olympics.
Winner for test Use of Social Media for the London 2012 Olympics?