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Social Media Level 1

Carol Faughnan
by

on 14 June 2016

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Transcript of Social Media Level 1

Social Media 1
What about you?
> Expectations?
> Objectives for learning
> Desired outcomes

What is Social Media?
* Gets the Message
out there!
Reuse material
Get traffic back to your website as much as possible
People use facebook and twitter
to colour their lives and
stay in contact with friends
and family. For fun!
Your audience on your pages have their reasons for liking you...
Know what they are!
If it's Humour, use humour = good for getting attraction
Engage
Ask a question
Help make a connection
Take a poll
Build in time for discussion
Think-Jot-Pair-Share almost always builds engagement
Ask for feedback

Every chance you get!
What to post?
Podcasts
Give a free talk (get a PR sponsor)
Organise/ Sponsor an event / Conference / Awards, Quality mark / Charity of the year.

Content Calendar
Reusable content on yearly basis
National campaigns: The Gathering, World Cup, Olympics
Blog lists of Hotels, Restaurants for Sports Tourism


Reviews
Guest posting (Marketing reciprocation)
Interviews (Interesting B to B marketing)
Video Interviews You Tube is 2nd biggest search engine after Google. International audience.

Why invest in Social Media?
What is Social Media
good for?
Social Media Plan
Plan
Listen
Optimum Slides
Locate Customers
What are their activities?
Look for small,
focused audiences
Increase retention
Graduate School of Education
_
University of Buffalo
_
The State University of New York
_
Jennifer Austin
Presented by
Carol Faughnan
About me:
> Background in Anthropology
>Msc Marketing
> Digital Marketing with Major brands Mykidstime.ie, Carnsore Broadband, Justgo.ie
> Training, Web Design, Blogging, Social Media, Online Marketing
> Digital Bytes Wexford Chamber Skillnet, DIT, Hibernian Training
The big four
Is Social Media a Fad?


websites and applications that enable users to create and share content or to participate in social networking.
-Oxford Dictionary
What do you use? How?
Audience
Don't DO Social..
BE SOCIAL
TARGETED
KNOW
YOUR
AUDIENCE!
FOOD FOR THOUGHT
http://www.ted.com/talks/juan_enriquez_how_to_think_about_digital_tattoos
Engage
Engage
Strategy
Business objectives?

What's your niche? USP
How to demonstrate strengths?
How / Where?
How do you want relationship
to change?
Who will have responsibility?
Set targets for them & benchmarks
http://www.ted.com/talks/del_harvey_the_strangeness_of_scale_at_twitter
30% : 70%
Adverts : Engagement
Whats the
best time to
post on social
media?
Snappy Headlines gets shared
Share Buttons
FAQ’s
Polls – Blog results
Twitter #tags – Blog results
Live Facebook Chats (sage)
Competitions!
comment & like
Converting Internet Marketing into a meaningful return on investment is about knowing your current cost per lead/ acquisition. If you are happy to spend 5 euro to acquire a sale, and you want 300 sales you should spend 1,500 to achieve this goal.
Thank you for your attention!
Grow your audience!
http://instagram.com/oreo
http://www.newstalk.ie/reader/47.339/25622/0/
The Power of Social Media:
RISK EVERYTHING
With over 10M views in less than 24 hourS
THERE’S POWER IN EVERY GAME”
#IBELEIVE
Q. What do the 3 campaigns
have in common?
#FindYourGreatness
The London Games were deemed the first “social Olympics” as every winning moment was captured instantly and shared with millions. Brands were able to go beyond traditional advertising and join the conversation about the games in a meaningful way. This award honors the best use of social media by a brand for the London 2012 Olympics.
Winner for test Use of Social Media for the London 2012 Olympics?

shortyawards.com
Olympics 2012
A= emotion
WOOBOX
Case Study
Case Study
Case Study
Full transcript