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Transcript of Typography/Motion Graphics
What is it made on or with?
What is the message? unofficial lettering text and image message Saul Bass
"Design is thinking made visual." David Crow
"Where there is choice there is meaning" Titles can create 'pre-vision' for a film, programme, site or game, embedding hints about the nature of the experience to come. Saul Bass said "My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it." TV Graphics
Martin Lambie-Nairn http://www.watchthetitles.com/articles/00170-Kyle_Cooper_interview_pt_1_2 Film Titles
Kyle Cooper Resource http://www.lambie-nairn.com/work/ Herb Lubalin