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Google

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by

Cooper Cohen

on 11 December 2013

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Transcript of Google

"We are at maybe 1% of what is possible. We should be focused on building the things that don't exist."
The Money Makers
Auction = CPC * Quality Score
Click-per-Click Bid
Quality Score
Auctions are triggered whenever there are competing relevant ads for a given search.
The maximum bid price given by a company for the prevalence of their ad.
A measure of the relevance the ad has to your specific search plus how experienced the advertiser is.
Advertisers
Partner Sites
Formula is the same as AdWords but the ads displayed are based on the content of the websites you browse rather than your search. Advertisers once more bid on keywords.

Partner sites agree to have AdSense ads displayed on their sites. Google pays them based on the number of people who click on the ads.

Acquisition
Ad-Serving
Ad Delivery
Acquired for $3.8 billion in March 2008,used by many huge corporations i.e. Microsoft, GM, Apple, Coca-Cola, Nike, and Visa

Similar to AdSense except the advertiser determines which ad is shown rather than being thrown into Google’s pool of ads.

Doubleclick will let advertisers control how often an ad is shown in a browser, how long it is shown for, and how often it will appear.

The Google Universe
Calico
Calico, Google’s newest and most daring venture, is a health research program with a focus on slowing aging and increasing life expectancy.


Wearable computer with an optical display in the form of glasses. Glass is currently in the beta stage with aspirations for mass production within the next few years.



Google Glass
Project Loon is aimed at providing Internet access to every person on the planet through the use of balloons that orbit in the upper atmosphere.

Project Loon
-Larry Page
Google CEO
“1,000% improvement requires rethinking problems entirely, exploring the edges of what’s technically possible, and having a lot more fun in the process."
-Larry Page
Google CEO
Empower & Innovate
Office Perks
“If you’re not doing some crazy things, then you’re doing the wrong things.”
Key Events
Google Today
-Larry Page
Google CEO
“If you’re not doing some crazy things, then you’re doing the wrong things.”
-Larry Page
Google CEO
Early Growth
Early Acquisitions
Google Goes Public
August 19, 2004
“We strive to organize the world’s information and make it universally accessible and useful.”
-Sergey Brin
Google Co-Founder
Birth of The Search Engine
Page's Research Project
The Birth of Google
1996
1997
September 15
Founders
Every year Google donates...
$100,000,000
50,000
$1,000,000,000
in grants
in service hours
in products
Projects
Empowering Women & Girls
Fighting Human Trafficking and Child Abuse
Clean Water

"If we were motivated by money we would have sold the company a long time ago and ended up on a beach."
Has donated $40,000,000
making a lasting impact on 2,000,000 girls
21,000,000 slaves today
$32,000,000,000 in illicit profits every year
1,900,000 U.S. children suspect to sexual abuse
$21,000,000 donated
11% of world population without clean water
(nearly 800,000,000 people)
$5,000,000 donated
Data Centers
On Campus
Renewable Energies
2013 Smartphone Platform Market Shares
Feb. 2001
Feb. 2003
July 2004
Pyra Labs
Picasa
Deja.com
PageRank
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.
1,900,000 U.S. children suspect to sexual abuse
$21,000,000 donated
11% of world population without clean water
(nearly 800,000,000 people)
$5,000,000 donated
Data Centers
On Campus
Renewable Energies
-Larry Page
Google CEO
-Larry Page
Google CEO
"If we were motivated by money we would have sold the company a long time ago and ended up on a beach."
Expansion
Aug. 1998
Sept. 1998
Sept. 1998
Company moves to garage in Menlo Park, California
Google incorporates
The $100,000 check
June 1999
Oct. 2000
July 2001
Google Images
Google launches AdWords
First press release announces that the company raised $25 million in venture capital funding
April 2004
Nov. 2007
Sept. 2008
Google debuts their own internet browser, Chrome
Android mobile phone operating system is announced
Gmail is launched
The Beginning
The Growth of an Empire
The Early Years
2013 U.S. Search Engine Shares
-Avinash Kaushik
Google Consultant
Work Environment
“Google is a faith based initiative. If you treat employees exceptionally and give them room to breath, they will rewards you exceptionally.”
Freedom
Responsibility
Collaboration

Billions
Full transcript